The Washington Post

Marketing

• Partner with Product to improve App Store Optimization (ASO/GSO) and expand acquisition touchpoints, driving stronger top-of-funnel growth.
• Launch and optimize integrated marketing campaigns across paid, owned, and earned channels to increase app downloads and subscriber acquisition.
• Support new product launches with targeted acquisition campaigns that highlight app-exclusive content and benefits.
• Design and execute app journeys that increase free-to-paid conversion, reduce churn, and reactivate lapsed subscribers.
• Experiment with gated and ungated content strategies to balance reach, engagement, and subscription growth.
• Monitor and analyze key KPIs (installs, conversions, retention, churn), applying insights to refine strategy and improve efficiency.
• Conduct A/B and multivariate testing on segmentation, messaging, pricing, and paywall tactics to maximize engagement and revenue.
• Develop creative and technical briefs to guide campaign assets and ensure alignment with strategic goals.
• Maintain high execution standards through QA, auditing, and process documentation to enable scalable and repeatable operations.

Subscriber Marketing Lead – Mobile App

Account Manager

• Serve as the central point of contact for clients, managing all communication and project workflows to ensure a seamless client experience.
• Build and maintain strong working relationships with key stakeholders, including clients, agencies, internal teams, and third-party vendors.
• Lead the strategic development, execution, and performance optimization of advertising campaigns across multiple platforms.
• Develop a deep understanding of clients’ industries, competitive landscapes, and business objectives to craft tailored marketing solutions.
• Oversee post-sale client support, providing performance insights, campaign recommendations, and strategic guidance.
• Manage project timelines, ensuring deliverables are met according to client expectations and internal quality standards.
• Advocate for client needs internally while balancing operational feasibility and strategic priorities.
• Collaborate with internal teams such as Sales, Ad Operations, Product, Design, Content, and Social Strategy to execute high-impact campaigns.
• Monitor and optimize campaign performance using data analysis, reporting on key metrics such as engagement, conversions, and brand awareness.
• Prepare and deliver post-campaign reports that highlight successes, insights, and recommendations for future initiatives.
• Identify opportunities for client renewals, upsells, and cross-selling of additional products and services.
• Lead process improvements to enhance efficiency and best practices in account and project management.
• Troubleshoot and support any technical or creative issues that arise related to bid requests, win rates, optimization levers, audience targeting, pricing, fees, and more.

Strategic Account Manager

Creative Strategist

• Develop high-value, cohesive and strategically-led client proposals incorporating original branded content ideas, live events, digital media and newsroom collaborations and sponsorships.
• Ideate and pitch custom content strategies that deliver solutions to client challenges.
• Manage the flow of collaboration among all stakeholders whose contributions are needed to deliver the most strategic pitches and proposals.
• Be responsible for building and finalizing materials in the proposal process, which could include one-sheeters, decks or other forms.
• Captivate agency and client audiences with dynamic presentations (in person and on video calls) of your solutions, sparking enthusiasm and inspiring action.
• Work with agility and flexibility across multiple client proposals and opportunities.
• Take initiative on proactive projects outside of daily tasks and proposal work, particularly on things that will benefit the team as a whole.
• Additional pre-sale support as needed.

Senior Creative Strategist

• Develop high-value, cohesive and strategically-led client proposals incorporating original branded content ideas, live events, digital media and newsroom collaborations and sponsorships
• Ideate and pitch custom content strategies that deliver solutions to client challenges
• Manage the flow of collaboration among all stakeholders whose contributions are needed to deliver the most strategic pitches and proposals
• Be responsible for building and finalizing materials in the proposal process, which could include one-sheeters, decks or other forms
• Work with agility and flexibility across multiple client proposals and opportunities
• Bring organizational skills to bear in spearheading ongoing projects outside of proposal work such as helping to maintain orderly flow of resources and information both within your team and within the Client Solutions org
• Additional pre-sale support as needed

Content Marketing Manager

• Lead strategy and execution across initiatives that shape how our journalism is presented and experienced
• Partner closely with editorial stakeholders to understand goals, workflows, and opportunities for storytelling innovation
• Define and manage product roadmaps that improve content presentation, user engagement, and overall experience
• Drive product discovery and experimentation in collaboration with engineering, design, and newsroom teams
• Communicate vision, priorities, and tradeoffs clearly to both technical and non-technical stakeholders
• Contribute to product culture through mentorship, clear thinking, and a strong sense of ownership

Senior Product Manager, Content Experience

Product Manager

• Lead and develop a team of product managers, providing strategic direction, mentorship, and day-to-day support to ensure clarity, alignment, and impact.
• Own and evolve the product strategy and roadmap for conversational AI across platforms, aligning with company priorities around audience growth, personalization, and AI innovation.
• Guide the creation of AI-powered assistants, chat interfaces, and other natural language tools that help users engage with the news in more intuitive, meaningful ways.
• Collaborate closely with editorial and newsroom partners to ensure our experiences are journalistically sound, aligned with our standards, and contribute to audience trust.
• Partner with Data and AI/ML teams to inform and improve underlying models using product telemetry, editorial input, and real user feedback.
• Define and monitor success metrics, iterating based on both quantitative signals and qualitative insights.

Group Product Manager, Conversational AI

Client Partner

• Sell multi-platform advertising programs through direct client and agency engagement to achieve and exceed revenue goals.
• Provide strategic input to shape The Post’s business strategy and establish new data partnerships, both direct and programmatic, to expand advertising capabilities.
• Build and deepen client relationships in technology and B2B while also uncovering opportunities across consumer, finance, auto, travel, and media sectors to broaden The Post’s revenue base.
• Create customized advertising solutions that align with client goals and deliver retained and incremental revenue.
• Prospect for and close new business while sustaining consistent engagement and growth across your current client list.
• Translate knowledge of industry and professional services trends into actionable strategies that position The Post competitively.
• Apply an entrepreneurial and creative approach to uncovering opportunities that extend beyond existing product lines.
• Communicate and report sales plans and progress to management to ensure alignment and accountability.
• Collaborate with internal stakeholders to deliver high-quality campaigns and client service.
• Represent The Washington Post at client meetings, industry functions, and external events to reinforce our leadership in the marketplace.

Client Partner – Tech, B2B

Director

• Lead the strategy and execution to exceed annual advertising revenue targets for the technology, manufacturing, and health sectors
• Build and implement sector-specific sales plans to uncover new opportunities and develop multi-year, high-value AI-integrated partnerships
• Secure large-scale partnerships showcasing advertising, branded content, live experiences, editorial, creators, research, and AI-powered targeting
• Cultivate and expand senior-level relationships with C-suite decision makers and agency executives, serving as senior point of contact for top accounts
• Identify, prospect, and close new accounts in high-growth technology categories to broaden client base
• Partner with agencies and clients to align The Post’s solutions with brand objectives and ensure measurable results and high retention
• Position The Washington Post as the go-to media partner at major advertising, technology, and industry events
• Collaborate with product, data, and creative teams to design bespoke advertising solutions leveraging audience intelligence and premium journalism
• Manage, mentor, and inspire six Client Partners across the U.S., fostering a competitive, collaborative, high-performance sales culture
• Accountable for delivering revenue growth, building new business pipelines, opening new doors with C-suite decision-makers, and expanding share-of-wallet with top accounts