The Washington Post

Marketing

• Define and lead the roadmap for upsell initiatives across core subscription, Premium, add on products, gifting, account sharing, Flexible Access conversion, and the Post’s Enterprise and Professional offering
• Partner with Product and Analytics to identify high propensity segments for upgrade and cross sell based on engagement signals, content consumption, tenure, and behavioral triggers.
• Develop clear value propositions and differentiated positioning that articulate the benefits of Premium, add ons, and subscription upgrades to distinct audience cohorts.
• Align upsell priorities with broader retention and engagement strategies to ensure a cohesive customer experience across the lifecycle.
• Design, build, and optimize multi channel upsell journeys across email, app and onsite messaging, and push using platforms like Iterable, Salesforce, or Braze.
• Launch and scale automated journeys that convert Flexible Access buyers into subscribers and move core subscribers into Premium and other higher value offerings.

Senior Upsell Marketing Lead

• Own onsite acquisition strategy and execution to drive revenue growth and expand the paying user base.
• Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value.
• Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization.
• Define and lead the onsite acquisition roadmap across product offerings including Flexible Access, Premium, Core, and add ons with a focus on driving paying users, and revenue growth.
• Identify and scale monetization opportunities by improving how products are surfaced, positioned, and priced across onsite experience.
• Experimentation and Execution Excellence Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration.
• Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact.
• Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.

Senior Upsell Marketing Lead

Acquisition Marketing Lead