Senior Upsell Marketing Lead

The Washington Post

Upsell Marketing Lead driving upsell strategy and customer engagement for The Washington Post. Leading initiatives to maximize subscriber conversion and increase customer lifetime value.

Posted 5/10/2026full-timeWashington • New York, Washington • 🇺🇸 United StatesSenior💰 $91,800 - $153,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Define and lead the roadmap for upsell initiatives across core subscription, Premium, add on products, gifting, account sharing, Flexible Access conversion, and the Post’s Enterprise and Professional offering
Partner with Product and Analytics to identify high propensity segments for upgrade and cross sell based on engagement signals, content consumption, tenure, and behavioral triggers.
Develop clear value propositions and differentiated positioning that articulate the benefits of Premium, add ons, and subscription upgrades to distinct audience cohorts.
Align upsell priorities with broader retention and engagement strategies to ensure a cohesive customer experience across the lifecycle.
Design, build, and optimize multi channel upsell journeys across email, app and onsite messaging, and push using platforms like Iterable, Salesforce, or Braze.
Launch and scale automated journeys that convert Flexible Access buyers into subscribers and move core subscribers into Premium and other higher value offerings.

Requirements

What you’ll need

At least 5 years of experience in lifecycle marketing, retention marketing, or subscription growth within a B2C subscription business.
Demonstrated experience driving measurable revenue impact through upsell, cross sell, or product migration strategies.
Hands on expertise executing campaigns within CRM and marketing automation platforms like Iterable, Salesforce, Braze or similar systems.
Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact.
Ability to translate complex data into clear, executable marketing plans.
Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.

Benefits

Comp & perks

Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development programs

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingretention marketingsubscription growthupsell strategiescross sell strategiesproduct migration strategiescampaign executiondata analysismarketing automation

Soft Skills

analytical capabilitycross functional collaborationcommunicationstrategic thinkingresults-oriented