Acquisition Marketing Lead

The Washington Post

Acquisition Marketing Lead defining and executing subscription product acquisition strategies for The Washington Post. Collaborating cross-functionally to drive revenue growth and customer lifetime value.

Posted 5/1/2026full-timeNew York City • New York, Washington • 🇺🇸 United StatesSenior💰 $74,000 - $111,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Own onsite acquisition strategy and execution to drive revenue growth and expand the paying user base.
Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value.
Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross functional alignment, and continuous optimization.
Define and lead the onsite acquisition roadmap across product offerings including Flexible Access, Premium, Core, and add ons with a focus on driving paying users, and revenue growth.
Identify and scale monetization opportunities by improving how products are surfaced, positioned, and priced across onsite experience.
Experimentation and Execution Excellence Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration.
Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact.
Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution.

Requirements

What you’ll need

At least 6 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business.
Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies.
Hands-on expertise with marketing or eCommerce technology platforms (required), with experience in campaign execution, testing, and optimization in platforms like Iterable, Salesforce, Braze or similar systems.
Demonstrated ability driving growth on web platforms, such as traffic growth, engagement, or conversion growth.
Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact.
Ability to translate complex data into clear, executable marketing plans.
Strong cross functional collaboration skills with a track record of delivering results in fast paced environments.

Benefits

Comp & perks

Competitive medical, dental and vision coverage
Company-paid pension and 401(k) match
Three weeks of vacation and up to three weeks of paid sick leave
Nine paid holidays and two personal days
20 weeks paid parental leave for any new parent
Robust mental health resources
Backup care and caregiver concierge services
Gender affirming services
Pet insurance
Free Post digital subscription
Leadership and career development programs

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

growth marketingconversion rate optimizationpricing optimizationproduct marketingcustomer acquisitionproduct upsell strategiesA/B testingmultivariate testingdata analysisKPI monitoring

Soft Skills

analytical capabilitycross functional collaborationexecution excellencestrategic thinkingcommunication skillsadaptabilityproblem solvingresults-orientedleadershipcreativity