Establish product strategy for Audience Data, identifying, evaluating and executing against the strategic roadmap to maximize value.
Drive alignment with partners in Disney Ad Sales, Content Platforms, Identity, and Ad Product in maintaining a common vision and shared strategy to realize data capabilities.
Drive business results leveraging data, including the expansion of measurement and targeting capabilities to new territories and platforms, domestically and internationally.
Lead initiatives championing the use of Disney’s first-party data to expand reach, increase match rates, and lift measurements.
Continue to enhance and expand Disney’s industry-leading contextual products, building new applications for rich content metadata.
Evaluate, select and integrate internal and external data sources that measure the effectiveness of Disney Advertising in driving outcomes.
Provide data solutions that realize outcome-based advertising for all of our demand platforms.
Partner with Product and Engineering teams in Data and BI to enrich insights about the complexion of our advertising supply.
Oversee the implementation of third-party metrics that support advertising monetization, billing and reporting.
Lead data sharing efforts to securely share data with internal and external partners.
Drive commercialization inputs for product launches and partner with GTM teams and analytics teams to define and instrument clear success metrics.
Lead OKR and KPI definition for the Advertising Data Platform product team ensuring alignment with strategic objectives.
Evaluate and recommend investments to maximize impact of the product portfolio, inclusive of staffing, partnership and data needs.
Manage and motivate product managers, establishing clear standards across the team for product specifications, backlog health, and consumable requirements for engineering partners.
Partner with Engineering to be able to architect and establish the effective and timely delivery of innovation.
Requirements
8+ years of product management experience, highly preferred from established technology or digital media company
3+ years of experience leading a team of data product managers preferred
Strong technical and domain expertise of data platforms including expertise with SQL and various data lake/warehouse solutions such as Databricks, Snowflake, BigQuery, Redshift, Oracle
Bachelor’s degree in relevant field of study.
Benefits
A bonus and/or long-term incentive units may be provided as part of the compensation package
full range of medical, financial, and/or other benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product strategydata capabilitiesmeasurement and targetingcontextual productsdata solutionsthird-party metricsOKRKPISQLdata lake/warehouse solutions