Salary
💰 $152,200 - $204,100 per year
About the role
- Define and drive the vision for a unified marketing data platform aligned with enterprise data strategy and marketing goals
- Develop in-depth business and technical requirements and strategies to build platform-level capabilities for secure, self-servable data integrations
- Partner with data product managers, engineers, architects, and program managers across domains to ensure cohesive platform strategy and execution
- Develop and maintain critical business relationships and keep leaders informed about priorities, capabilities, timelines, issues, and releases
- Build strategic relationships with key technology and business partners to ensure program success
- Partner with Analytics, Data Science, Data Engineering, Data Architecture, Data Quality & Governance, Product Design, and Technical Program Management to develop, test, and deliver high quality products and features
- Lead business readiness activities including product planning, sequencing, testing, user education, rollout, iteration, and support
- Develop detailed product requirements, user stories, acceptance criteria, and success measures
- Identify risks, resolve key blockers, and establish resolution paths
- Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning
Requirements
- Minimum 7+ years in product management experience with building and delivering successful data products and MarTech capabilities
- Bachelor’s degree and/or equivalent work experience
- Proven experience building platform-level architecture for marketing data systems
- Deep understanding of CDPs, tag management, data activation, and audience segmentation
- Hands-on experience with CDPs (e.g., Segment, mParticle), data activation tools (e.g., Hightouch), tag management systems (e.g., Ensighten, Tealium, Adobe Launch), and SDK instrumentation
- Strong SQL skills and familiarity with data warehousing, ETL pipelines, and data governance
- Experience managing cross-functional teams and communicating technical concepts to executive stakeholders
- Strong analytical, strategic, and problem-solving skills
- Experience solving problems in an ambiguous environment with constant change
- Tenacity to thrive in a dynamic and fast-paced environment, inspire change, and collaborate with various individuals and organizational partners
- Undergraduate Degree in Engineering, Math, Science, Economics, or equivalent (preferred)
- Advanced CS degree or MBA is a plus (preferred)
- Experience in video streaming, OTT, and subscription based services (preferred)
- Proven success in MarTech stack consolidation and platform-level architecture (preferred)
- Knowledge of Software Development Lifecycle and Agile development practices (preferred)
- Familiarity with privacy-compliant data orchestration across internal and external systems (preferred)