Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities.
Build reports for sellers to utilize with clients to help inform deals.
Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

Requirements

2+ years of Experience in digital, digital video/TV, or media-focused data businesses
BA/BS is communications, data analytics, social sciences or related field required
Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
Must have a comprehensive understanding of the media business
Must have excellent presentation and writing skills
Experience with attribution/ROI, brand lift vendors or data providers is a plus
SQL experience is a plus
Must be a team player with the ability to build relationships with both internal and external clients

Benefits

A bonus and/or long-term incentive units may be provided as part of the compensation package
Full range of medical, financial, and/or other benefits, dependent on the level and position offered

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analyticsSQLbrand effectivenessattribution methodologiesROI control1st party data matching3rd party data matchingwebsite conversionmarket-match testshold-outs

Soft Skills

presentation skillswriting skillsteam playerrelationship building