The Vitamin Shoppe

Brand Ambassador

• Execute influencer and ambassador initiatives that foster brand awareness, engagement, and brand advocacy.
• Own the execution and day-to-day management of the Shoppe Squad ambassador program, including communications, timelines, and deliverables.
• Help to recognize and reward brand super-fans, coordinating gifting, tracking shipments, and monitoring engagement.
• Support influencer sourcing, research, and shortlisting for campaigns and launches.
• Manage influencer contracts, briefing documents, timelines, and deliverables.
• Contribute to social media brainstorming, trend tracking, and campaign ideation.
• Maintain organized tracking systems, databases, and documentation for influencer and ambassador programs.
• Collaborate with cross-functional partners across social, marketing, and PR teams.
• Support PR activations and local events as needed.

Influencer and Brand Ambassador

Social Media Manager

• Execute brand storytelling across social media platforms.
• Foster a community of engaged customers and drive awareness.
• Collaborate within a Content Team to create engaging campaigns.
• Track social performance and gather data for reporting.
• Stay on top of social trends and emerging content formats.
• Support integrated marketing team with promotions and campaigns.

Social Media Specialist

Growth Marketing

• Develop and lead the performance marketing strategy
• Oversee all paid media channels
• Manage the media budget and resources
• Collaborate with creative and brand teams
• Optimize the performance marketing funnel

Director of Growth – Digital Performance Media

Manager

• Manage multi-million dollar budgets to drive high-growth DTC e-commerce sales.
• Build and manage complex account structures for full-funnel management.
• Develop geo-targeted campaigns to drive foot traffic to stores.

Senior Manager, Paid Digital Media

• Responsible for developing new consumer-facing cross-platform (i.e. retail and digital) products for The Vitamin Shoppe.
• Significant collaboration across marketing, store operations, technology and other stakeholders to define and build products from existing ideas and help to develop new ideas based on customer research and industry trends.
• Manage external 3rd party partners, internal communications between the development, operational, marketing and IT teams, as well as the delivery of elements associated with a given cross-platform initiative.
• Gain a deep understanding of the cross-platform customer experience associated with e-commerce and identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
• Create buy-in and act as the product owner for all cross-platform initiatives both internally and with key external partners.
• Develop product pricing and positioning strategies in line with retail and digital business objectives.
• Lead the effort to design “seamless and engaging” cross-platform customer experiences across key-stakeholder teams.
• Work within agile environment to create user stories.
• Partner with dev/engineering teams to deliver with quick time-to-market and optimal resources.
• Drive product launches including working with public relations team, executives, and other product management team members.

Influencer and Brand Ambassador

Social Media Specialist

Director of Growth – Digital Performance Media

Senior Manager, Paid Digital Media

Senior Product Manager