VP, Brand Strategy
Avalere
Brand Manager
The Quality Group
full-time
Posted on:
Location: Florida • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Start: 01.10.25 | Level: Senior/Lead | Location: Florida, remote | Type: Full time (40h)
- MORE Nutrition, Germany’s leading better-for-you nutrition brand, is expanding to the US — and we’re seeking a seasoned and product-savvy Brand Manager who will lead brand strategy and marketing execution to drive growth.
- This role involves market and consumer analysis, developing brand strategies and marketing plans, leading cross-functional teams, overseeing product innovation, and managing promotional campaigns. You’ll need strong consumer insight skills, trend awareness, and the ability to connect brand storytelling with business growth.
- This is a remote position and must be based in Florida
- Brand Strategy & Planning: Develop annual brand strategies and marketing plans aligned with business objectives and our target audience.
- Market & Consumer Insight: Conduct market and industry analysis, gather consumer insights through research, and monitor key trends to inform strategy.
- Product Innovation: Partner with product teams to align capabilities with market needs, supporting innovation and pipeline development.
- Campaign Development: Support the creation and execution of integrated marketing campaigns and promotional initiatives, including digital and social activations.
- Cross-Functional Leadership: Collaborate with R&D, Quality, Sales, and other functions to ensure successful product delivery and market alignment.
- Brand Communication: Develop brand content, collateral, and sales enablement materials to support consumer engagement and commercial success.
- Community & Brand Love: Protect, nurture, and expand the authentic brand love and loyalty that are core to MORE Nutrition’s DNA.
- Performance Tracking: Track brand performance across campaigns and channels, and deliver insights to optimize marketing strategy
Requirements
- Minimum of 3–5 years of experience in brand management, (digital) marketing, or product development ideally for better-for-you nutrition.
- Strong strategic thinking and commercial acumen.
- Excellent communication and collaboration skills.
- Proficiency in DTC, Amazon and Retail Channels.
- Ability to manage multiple priorities under tight deadlines.
- Strong understanding of consumer insights, market trends, and competitive analysis.
- Experience in PR, brand localization, and performance measurement preferred.
- Exceptional project management skills.
