The People Brand

Ecommerce

• Own the ecommerce P&L, delivering revenue and profitability targets while maintaining a premium brand experience.
• Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities.
• Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance.
• Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion.
• Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms.
• Collaborate with Content, Creative, and Marketing to ensure storytelling is integrated across the digital ecosystem.
• Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets.
• Drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption.
• Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions.
• Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions.

Ecommerce Leader

Social Media Manager

• Manage all social media channels
• Schedule and publish content across platforms using social media management tools
• Ensure content aligns with content calendar and brand voice
• Coordinate with creative team for assets
• Monitor comments, messages, mentions and respond professionally
• Engage with followers and potential customers
• Support Brand Marketing Manager with influencer partnerships and UGC
• Brainstorm and develop content ideas
• Create basic graphics, videos, and multimedia content
• Curate third-party content
• Track social media metrics and compile reports
• Monitor trends and competitors
• Assist in planning and execution of social media campaigns
• Coordinate with digital marketing team for integrated campaigns
• Help manage paid social media campaigns and ads
• Maintain organized content calendar and provide administrative support to Social Media Manager

Social Media Coordinator

Business Analyst

• We are seeking a talented and experienced Commercial Insights Analyst role in promoting data-driven decisions and improving the overall effectiveness and efficiency of our business intelligence. You will be responsible for owning reporting on a weekly and monthly basis, improving and automating data-centric workflows, and building dashboards to provide actionable insights. Collaboration with cross-functional teams will be essential to align on business goals, KPIs, and strategies, ensuring that digital efforts are in line with broader company objectives.
• Responsibilities:
• Support cross-functional teams (including Marketing, Ecommerce, Retail, Merchandising, Product, and Finance) with weekly and monthly reporting, delivering comprehensive insights on business performance, customer behavior, and key operational metrics.
• Collaborate with cross-functional teams to align on business goals, KPIs, and strategies, ensuring that data and reporting support informed decision-making at all levels of the organization.
• Partner closely with marketing and channel-specific teams to deliver data-driven recommendations that optimize outcomes and improve overall business ROI.
• Collaborate with internal and external stakeholders to enhance reporting efficiency and scalability by automating workflows and dashboards across departments.
• Design and implement advanced data models and structures to support interactive dashboards and visualizations tailored to various teams’ strategic and operational needs.
• Ensure data integrity by proactively monitoring data quality and troubleshooting validation issues from identification through resolution.
• Act as a liaison with IT to communicate and scope technical development needs that support data initiatives and enable deeper analytical capabilities.
• Stay current with industry trends, best practices in data analytics, and evolving business intelligence tools to continuously improve analytical capabilities and business impact.
• Conduct ad hoc analysis across departments and channels to support strategic initiatives, uncover opportunities, and guide decision-making.

• Required Qualifications
• Bachelor’s degree in Data Science, Statistics, Mathematics, Business Analytics, or a related quantitative field.
• 2+ years of experience analyzing KPIs and performance metrics for consumer-facing brands.
• Proven experience supporting premium consumer or lifestyle brands with an understanding of digital, retail, and omnichannel business models.
• Hands-on experience with Google Marketing Platform tools, BigCommerce, and GA4/BigQuery.
• Proficiency in building data visualizations and calculations using Looker, Power BI, or Tableau.
• Strong ability to collaborate cross-functionally in a fast-paced, evolving business environment.
• Meticulous attention to detail and a demonstrated commitment to data accuracy and reliability.
• Strong analytical thinking with the ability to apply consumer insights, seasonal trends, and industry dynamics to reporting and strategic recommendations.

• Preferred Qualifications
• Experience supporting a premium consumer brand with over $200M in annual revenue.
• Proficiency in SQL, Python, or similar languages used for data querying and automation.
• Familiarity with data layer architecture, tagging strategy, and web analytics infrastructure.
• Experience working in a vertically integrated, omnichannel environment with e-commerce and retail components.
• Previous experience in a Fortune 500 or scaled multi-channel consumer brand is a plus.

Commercial Insights Analyst

Marketing

• INTEGRATED MARKETING MANAGER\n• The integrated marketing manager executes consumer-first, omnichannel marketing strategy in alignment with the Marketing Leader’s direction by leading seasonal campaign planning and execution across retail, ecommerce, and wholesale. This role uses data and consumer segmentation to guide decisions, optimize channel performance, and strengthen brand position across the full customer lifecycle.\n• Responsibilities:\n• Lead the development and execution of seasonal, cross-channel marketing plans aligned to product launches and business priorities.\n• Translate strategy set by the Marketing Leader into actionable, channel-specific marketing plans into actionable, channel-specific marketing tactics across DTC, retail, and wholesale.\n• Manage and execute the editorial calendar strategy developed by the Marketing Leader, gathering inputs from channel and creative teams to ensure strategic alignment, timely execution, and clear connection to business and brand priorities.\n• Facilitate monthly Integrated Marketing Meetings in collaboration with the Marketing Leader, bringing together cross-functional stakeholders to review campaign performance, align on priorities, and implement optimizations across channels.\n• Apply RFM and behavioral segmentation insights provided by the Marketing Leader to inform campaign planning and consumer engagement across lifecycle stages.\n• Partner cross-functionally with product, digital, and brick & mortar teams to align go-to-market plans and ensure consistent campaign execution.\n• Manage the marketing communications calendar to ensure cohesive, timely activation of key brand and product moments.\n• Monitor real-time performance data (e.g., traffic, conversion, sell-through, inventory) and adjust plans to improve agility and impact.\n• Oversee public relations strategy and execution, managing agency partners and press opportunities to elevate brand visibility and earned media impact.\n• Support the annual marketing budgeting process by managing pacing, reporting, and tactical budget recommendations based on campaign performance.\n• Required Qualifications:\n• Bachelor’s degree in marketing, business, or a related field.\n• Minimum 6 years of experience in marketing driving integrated, performance-based strategies.\n• Proven ability to build and implement integrated marketing strategies across direct and wholesale channels.\n• Experience using RFM or customer segmentation frameworks to guide strategy and improve lifecycle performance.\n• Strong understanding of omnichannel marketing metrics, attribution, and ROI optimization.\n• Demonstrated ability to synthesize insights and adjust campaigns based on market, inventory, and performance data.\n• Proficiency in campaign reporting, budget oversight, and performance communication across stakeholders.\n• Strategic thinker with the ability to execute against short-term priorities while supporting long-term brand growth.\n• Comfortable working in fast-paced, cross-functional environments with a premium consumer brand lens.\n• Willingness to travel up to 10%.\n• Preferred Qualifications\n• Master’s degree in marketing, business, or a related field.\nExperience in a marketing role within a +$300M apparel/footwear consumer brand.\n• This role reports to the Marketing Leader and is responsible for translating strategic direction into day-to-day marketing execution across channels.

Ecommerce Leader

Social Media Coordinator

Commercial Insights Analyst

Integrated Marketing Manager