Head of B2B Marketing
franki
Salary
💰 $200,000 - $220,000 per year
Job Level
Senior
About the role
- Own the ecommerce P&L, delivering revenue and profitability targets while maintaining a premium brand experience.
- Develop and execute short- and long-term ecommerce strategies aligned with brand and business priorities.
- Partner with Merchandising, Planning, and Product Creation to highlight the right product stories that drive both brand and commercial performance.
- Drive site merchandising, navigation, and product presentation to optimize consumer experience and conversion.
- Oversee website functionality and UX, ensuring a seamless, high-end consumer journey across all platforms.
- Collaborate with Content, Creative, and Marketing to ensure storytelling is integrated across the digital ecosystem.
- Monitor and analyze channel KPIs (traffic, conversion, AOV, turns) and implement actions to exceed targets.
- Drive continuous UX and site optimization through testing, competitive benchmarking, and emerging technology adoption.
- Represent ecommerce in enterprise planning, ensuring channel needs are integrated into forecasting, demand planning, and inventory decisions.
- Build and lead a high-performing ecommerce team, fostering collaboration and accountability across functions.
Requirements
- 5+ years of ecommerce leadership experience; 2+ years with a $200M+ B2C/B2B apparel or footwear brand preferred.
- Proven success delivering channel revenue and profitability growth while protecting premium brand equity.
- Strong financial acumen with P&L ownership and experience translating KPIs and analytics into action.
- Expertise in ecommerce merchandising, content presentation, and consumer journey best practices.
- Deep knowledge of SEO, site navigation, and optimization techniques specific to apparel or footwear.
- Experience developing strategic plans, roadmaps, and business cases that balance growth and brand stewardship.
- Skilled in cross-functional collaboration with product, planning, creative, and marketing to deliver results.
- Strong leadership and coaching skills, with the ability to build high-performing teams.
- Bachelor’s degree required.
- Willingness to travel up to 10%.
