Direct Response Writer – Creative Lead
The Motley Fool
full-time
Posted on:
Location Type: Remote
Location: Alabama • California • United States
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Salary
💰 $130,000 - $180,000 per year
Job Level
About the role
- Developing Campaign Concepts (Big Ideas): Identifying timely market narratives and translating them into compelling campaign angles, often before they’re formally scoped.
- Writing Conversion-Focused Copy: Crafting high-performing emails, landing pages, VSL scripts, and long-form sales experiences that guide members toward upgrade decisions.
- Building Multi-Touch Campaigns: Developing sequences that build momentum, urgency, and conviction over time.
- Owning the Testing Loop: Proposing variations, analyzing results, and iterating to improve performance and beat control.
- Collaborating Cross-Functionally: Partnering with analysts, product, design, and compliance to refine messaging and bring campaigns to life.
- Using AI as a Force Multiplier: Leveraging AI tools for research, ideation, drafting, and iteration—while owning the strategy, voice, and final output.
Requirements
- 5+ years of experience writing direct response financial services copy
- You understand the experienced investor mindset: You know how to speak to someone already in the market who’s evaluating their next move—not someone just getting started.
- You’re fluent in financial narratives: You follow markets, understand what drives investor behavior, and can translate complex ideas into compelling opportunities.
- You think in Big Ideas: You can take a broad theme—AI disruption, energy transition, biotech breakthroughs—and find the angle that makes it feel urgent and investable.
- You’re performance-driven: You care deeply about results and continuously look for ways to improve them.
- You’re data-fluent: You can interpret performance signals, form hypotheses, and apply learnings to future campaigns.
- You embrace AI: You see it as a tool to expand your thinking and increase your output. You're genuinely curious about how it can make your work bigger than what any one writer could pull off alone.
- You’re highly collaborative: You share ideas openly, give thoughtful feedback, and elevate the work of the team around you.
Benefits
- Flexible, remote work environment (*see our open states above)
- No “vacation policy” (not to be confused with a “No vacation” policy)
- Generous fully-paid parental leave
- $1,000 annually to invest in stocks of your choice
- Super low premiums for medical, dental, and vision coverage
- Comprehensive compensation package, including company equity
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingdirect response marketingcampaign developmentperformance analysisdata interpretationconversion optimizationemail marketinglanding page designVSL scriptingmulti-touch campaigns
Soft Skills
collaborationcreativityperformance-drivendata fluencycuriosityfeedbackcommunicationstrategic thinkingproblem-solvingadaptability