The Motley Fool

Growth Marketing

• As a contract Marketing Manager, you will operate as a strategic individual contributor focused on delivering measurable, project-based impact across acquisition, conversion, and lifecycle marketing.
• Execute and optimise paid acquisition initiatives:
• Plan, launch, and optimise paid campaigns across Google Ads, Meta, and emerging channels.
• Manage targeting, creative and landing page briefs, budgets, bidding, pacing, and performance optimisation.
• Implement structured testing across audiences, creative, offers, and funnel steps to improve CAC, ROAS, and LTV outcomes.
• Enhance measurement and tracking infrastructure:
• Define marketing tracking requirements in partnership with data and engineering teams across GA4, Google Tag Manager, and Segment.
• Validate pixels, tags, and CAPI implementations prior to launch to ensure reliable attribution.
• Develop and maintain reporting that connects marketing activity to business outcomes, surfacing actionable insights and identifying data inconsistencies.
• Drive conversion rate optimisation (CRO) execution:
• Execute against a prioritised experimentation roadmap across landing pages and key funnel steps.
• Design, run, and analyse A/B tests with statistical discipline and clear learning objectives.
• Collaborate cross-functionally to implement data-backed improvements efficiently and safely.
• Support lifecycle marketing performance improvements:
• Partner with email, editorial, and product stakeholders to improve lead nurturing, conversion, and upgrade performance.
• Apply a measurement-first approach to ensure campaigns are attributable, optimised, and continuously improving.

Contract Growth Marketing Manager

Content Writer

• Collaborate with editors to produce insightful stock analysis (our articles usually range from 600-800 words).
• Cover companies across various sectors (including tech, electric vehicles, offshore drillers, healthcare, and regional banks).
• Write and publish a minimum of 20 articles per month.
• Use the article-level data your editors provide to pursue the most profitable article topics and angles.
• Use proven SEO strategies to boost article performance.
• File your articles in a Fool-created content management system.

Contract Growth Marketing Manager

Freelance Writer, Stock Analyst