
Senior Media Account Manager
The Marketing Practice
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Bring a growth mindset to assigned accounts, helping to identify and lead upsell and cross-sell opportunity conversations.
- Expand client contacts and advocates.
- Nurture alumni.
- Support on management, direction and effective operation of a large scale account.
- Serve as the Integrated Media client lead for smaller accounts.
- Develop trust and competency-based relationships with clients in order to help foster long-term partnerships.
- Provide value and insight to clients through media knowledge and client management best practice.
- Lead the cross-channel paid media strategy and approach for brand or demand focused programmes.
- Collaborate with planning teams to provide effective, impactful programmes for your accounts.
- Learn and understand how longer term and more complex strategies can be incorporated into media planning.
- Foster partnerships with leading technology and media vendors to understand the marketplace and emerging industry trends.
- Work with publisher partners to digest and communicate their strengths and USPs.
- Work with media campaign delivery teams and project managers to effectively execute planned campaigns.
- Lead status calls with clients; outlining upcoming, in-progress and completed tasks to provide clear, concise overviews on campaign progress.
- Analyse campaign performance data to understand overall campaign direction and effectiveness.
- Review reporting to identify and communicate high level optimisations with internal teams and clients.
- Work with Social, Search and Programmatic experts to identify and understand tactical optimisations, communicating them effectively to your clients.
- Proactively digest and industry trends and talking points into client education opportunities.
- Leverage reporting, progress and experience of programmes to outline overarching narratives for client QBRs.
Requirements
- A desire to excel in a marketing career
- Confident and inclusive leader to clients and internal teams.
- A solid media strategist, able to define and explain effective approaches to clients
- Positive, resilient attitude, proactive in all things.
- Ready to challenge thinking to get the best outcomes for clients.
- Able to see the bigger picture, whilst also appreciating the details.
- Strong relationship management skills, a clear ability to communicate your ideas effectively.
- Able to learn quickly, interrogate and assimilate complex information.
- Able to problem solve issues presented by team members whilst remaining open to new ideas.
- Strong, demonstrable experience working in media ideally agency side, ideally in a B2B environment with proven track record for adding value back to the client.
- Proven track record of contributing to the efficient and effective client campaigns.
- Experience in managing client and partner relationships and comfortable communicating both internally and externally.
- Experience working across ABM campaigns that span one-one, one-few and one-many
- Experience of directing media programs based on client/business objectives, and of recommending marketing solutions to business challenges.
- Evidence of working with cross-discipline teams (strategy, creative, technology, media, and project management).
- Proficient with IT including Word, Excel, PowerPoint and Outlook.
- Experience of media tools and processes.
- Experience of commercial management.
Benefits
- Generous holiday allowance (Plentiful PTO)
- Shutdown between Christmas and New Year
- Private healthcare and dental insurance
- Group income protection
- Salary sacrifice pension scheme
- Access to well-being, coaching, or counselling sessions once a week
- Financial health support
- Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
- Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
- Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
media strategycampaign performance analysiscross-channel paid mediaABM campaignsclient management best practicesmedia tools and processescommercial managementtactical optimisationsreportingclient education
Soft skills
growth mindsetrelationship managementcommunicationleadershipproblem solvingproactive attituderesiliencecollaborationtrust buildingstrategic thinking