The Marketing Practice

Copywriter

• Collaborate: Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
• Collaborate: Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
• Collaborate: Help the clients and the teams you work with to simplify (sometimes very) complex information.
• Own your work: Take the lead on copy matters in executing client projects, often working with a designer as a creative duo.
• Own your work: Present your own work and offer your creative input.
• Own your work: Own your ideas and advocate for them, with a willingness to flex as required.
• Generate ideas that: Are surprising and differentiating, while still being relevant for the target audience.
• Generate ideas that: Express the client proposition.
• Generate ideas that: Are easy to understand, simply expressed and work in a non-written format.
• Write in a style that: Uses wit, intelligence and lateral thinking.
• Write in a style that: Takes complex business jargon and translates it into everyday language.
• Write in a style that: Is easy and enjoyable to read and structured in a way that makes it engaging.
• Write in a style that: Is appropriate to the audience, the medium and conforms to brand requirements.
• Write in a style that: Is accurate and checked for spelling, grammar and syntax.
• Support: You may occasionally be asked to support with proofreading the work of your copy peers.

Creative Copywriter

General

• Lead cross-channel strategy for various client accounts by providing campaign recommendations and insights from program inception through completion for complex, global B2B clients
• Partner with Client Services to help steward and nurture the health of client accounts
• Identify opportunities to incorporate new media strategies and tactics into current and future programs
• Ensure deliverables align with overall strategies and program results highlight key findings with actionable insights for continued media plan improvement
• Utilize industry tools and research to provide education and insights for client and internal team requests
• Oversee day-to-day maintenance of media plans and handle client requests and questions
• Cultivate relationships with media vendors, draft and submit RFPs, evaluate proposals and provide media POVs
• Collaborate with Analytics on measurement plans that translate platform specific KPIs to clients’ business objectives
• Ensure timely and accurate client billing and reconciliations
• Stay abreast of marketplace trends across marketing, consumer behaviour and marketing technology
• Educate clients and internal teams on digital tactics including programmatic, partnerships, native, content syndication, etc.
• Present paid media strategies to a diverse range of clients, including complex, global B2B brands
• Collaborate with TMP team members to develop comprehensive campaign strategies
• Leverage client insights and campaign briefs to create a relevant target audience for campaigns
• Advanced knowledge of campaign and platform analytics with the ability to use data to determine ideal budgets across channels
• Provide estimated performance projections based on media plan recommendations
• Measure channel effectiveness against established KPIs and desired business outcomes
• Manage, train and mentor Media Team planners, including the development of training/education materials, to hone media strategy skills and expertise
• Conduct regular performance reviews with direct reports, working on areas of professional development, strengths, challenges, and obstacles

Creative Copywriter

Media Supervisor