The Marketing Practice

Copywriter

• Collaborate
• - Work day-to-day, side-by-side with a multidisciplinary team of creative directors, art directors, designers, strategists and media specialists.
• - Learn by immersion, soaking up account knowledge with every conversation and brief that comes in.
• - Help the clients and the teams you work with to simplify (sometimes very) complex information.
• Own your work
• - Take the lead on copy matters in executing client projects, often working with a designer as a creative duo
• - Present your own work and offer your creative input
• - Own your ideas and advocate for them, with a willingness to flex as required
• Generate creative ideas that…
• - Are surprising and differentiating, while still being relevant for the target audience
• - Express the client proposition
• - Are easy to understand, simply expressed and work in a non-written format.
• Write in a style that…
• - Uses wit, intelligence and lateral thinking
• - Takes complex business jargon and translates it into everyday language
• - Is easy and enjoyable to read and structured in a way that makes it engaging
• - Is appropriate to the audience, the medium and conforms to brand requirements
• - Is accurate and checked for spelling, grammar and syntax
• - You may occasionally be asked to support with proofreading the work of your copy peers.

Creative Copywriter