
Manager, VIP & Influence
The Independents
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $80,000 - $85,000 per year
About the role
- Day-to-day management of VIP and influencer deliverables across fashion, lifestyle, hospitality, and beauty accounts, with a strong focus on events, activations, and fashion shows
- Lead execution of brand activations, collaborations, press events, fashion shows, and VIP experiences, including on-site support and talent coordination
- Build and maintain strong client relationships, serving as the primary day-to-day lead and delegating to junior team members as appropriate
- Provide accurate budget estimates for paid partnerships, including brand ambassadorships, event attendance, social campaigns, and booking DJs/performers
- Draft and manage talent Statements of Work, outlining deliverables, services, usage rights, exclusivity, timelines, and fees
- Strategically cast talent for both organic and paid opportunities, aligned to brand DNA, KPIs, audience, and budget
- Negotiate influencer and celebrity partnerships and execute talent contracts in collaboration with legal
- Manage paid talent deliverables and approvals, ensuring all deadlines are met and client feedback is addressed efficiently
- Oversee campaign budgets and partner closely with client and finance teams to ensure third-party collaborators are paid accurately and on time
- Advise clients on organic VIP and influencer strategy, including seedings, dressing opportunities, guest list curation, and press trip support
- Proactively engage stylists to secure celebrity placement opportunities for KO brands
- Build and maintain relationships across the entertainment ecosystem, including talent agents, managers, publicists, influencers, stylists, and relevant media
- Communicate proactively with clients regarding talent opportunities, industry trends, competitive landscape, and program performance
- Act as on-site client and agency point-of-contact at high-profile events, activations, and fashion shows
- Review work submitted by junior team members and provide clear, constructive feedback
- Measure, analyze, and report on campaign performance to optimize future programs (CPM, impressions, engagement, ROI)
Requirements
- 4+ years of experience at an agency or in-house, ideally within fashion, luxury, entertainment, or lifestyle
- Proven track record managing paid influencer and VIP campaigns, including events and activations
- Strong understanding of Instagram, TikTok, and emerging social platforms
- Demonstrated experience supporting or leading fashion shows, brand events, collaborations, and experiential activations
- High level of polish, sophistication, and attention to detail—both aesthetically and operationally
- Strong negotiator with experience navigating complex contracts in partnership with legal teams
- Confident self-starter who brings ideas forward and contributes meaningfully to client experience and team culture
- Enthusiastic about attending industry events and building real-world relationships
- Excellent written and verbal communication, organization, and research skills
- Positive, solutions-oriented mindset with the ability to thrive under pressure
- Creative, curious, and eager to grow within luxury VIP and influencer marketing
Benefits
- Medical, Dental, and Vision plans
- 401K Employer Match program
- Commuter Benefits
- Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
- Company-wide closure last week of the year
- 10 Federal Holidays Observed
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
budget managementcontract negotiationcampaign performance analysisevent managementinfluencer marketingtalent coordinationsocial media strategybrand activationscollaborationsfashion show execution
Soft Skills
client relationship managementcommunicationorganizationattention to detailnegotiationcreativityproblem-solvingteam leadershipself-starteradaptability