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Sales

• Develop and execute a national sales strategy spanning natural, conventional, and mass channels
• Set and achieve annual revenue, margin, and velocity goals (TDPs, product mix, EBITDA, etc.)
• Lead cross-functional alignment on forecasting, promotional strategy, pricing, and innovation launches
• Lead and mentor the Natural Sales Manager and Shopper Marketing Manager to ensure unified go-to-market execution and communication across teams
• Build a high-performing internal sales team and manage a national network of brokers
• Cultivate strong relationships with key retail partners and distributors
• Optimize trade investment strategy and measure ROI to drive profitable growth
• Partner with the Shopper Marketing Manager to execute retail programs that drive trial and repeat
• Leverage syndicated data (SPINS, IRI, etc.) to inform business decisions, whitespace opportunities, and category strategies
• Oversee demand planning and forecasting processes in collaboration with Finance and Operations

Vice President of Sales

• Assist with sales strategy development, forecasting, budgeting, and resource planning.
• Own annual sales target delivery across Natural and Conventional regional channels.
• Build and maintain strong relationships with Regional HQ Accounts in Natural, Conventional, Specialty, and Distributor channels.
• Manage broker partners and support distribution expansion across regional chains and independents.
• Develop compelling, data-backed customer presentations highlighting brand story and category opportunities.
• Set and monitor quarterly performance goals for broker partners.
• Oversee and optimize trade promotion plans for maximum ROI.
• Identify and manage new product launches and retail programs.
• Ensure strong execution of shopper marketing and merchandising initiatives.
• Travel up to 30% for customer visits, trade shows, team offsites, and market checks.

Vice President of Sales

Regional Sales Manager