Ecommerce

• Responsible for delivery of Direct to Consumer (D2C) Ecommerce technology solutions leading design, architecture, and development across the D2C tech stack
• Analyze consumer data, identify trends, and provide actionable insights to enhance direct-to-consumer initiatives
• Overall platform architecture supporting Hershey’s Ecommerce tech stack including Commerce, OMS, WMS, and supporting processes
• Define functional requirements and translate for delivery by technical partners
• Lead projects coordinating multiple IT teams and stakeholders to meet business requirements and timelines
• Develop and maintain dashboards and reports to track performance of DTC initiatives
• Work closely with marketing, sales, IT, and other departments to ensure data integration and support for DTC strategies
• Conduct market research on industry trends, competitor activities, and emerging technologies
• Deliver system enhancements to add capabilities and optimize & automate processes
• Roadmap and sprint planning to facilitate delivery of system enhancements driving D2C growth
• Produce monthly operational performance reports detailing key metrics, trends, and actionable insights

Senior Analyst, Direct-to-Consumer Ecommerce Solutions

Senior Product Manager, E-Commerce

Head of Digital Experience and Technology

E-Commerce Strategy Manager

Business Development Manager, eCommerce

Executive Assistant – E-Commerce Executive