Manager, Shopper Marketing
The Hershey Company
full-time
Posted on:
Location Type: Remote
Location: Remote • Pennsylvania • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute annual shopper marketing plans aligned with brand/portfolio and customer strategies for assigned Retail Partners (Target & Kroger).
- Collaborate with Marketing, Sales, Category Management and Retail to ensure cohesive go to market strategies that delight the Shopper.
- Partner with Consumer Connections, leading the development of integrated campaign across in-store, digital and social platforms.
- Build strong relationships with retailer buyers and marketing contacts to co-create program that drive mutual growth.
Requirements
- 6+ year of work experience in Shopper Marketing or Customer Marketing with Omnichannel Marketing within the CPG Industry.
- Bachelor's Degree in Marketing, Business or related field.
- Experience working with Target and/or Kroger (desired); program management, communication and analytical skills
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
shopper marketingcustomer marketingomnichannel marketingprogram managementanalytical skills
Soft skills
communicationcollaborationrelationship building