The Director, Field Marketing, is responsible for leading the Essentials vertical of the opt-in Field Marketing program.
This role proactively develops strategies to address business challenges and pace deficits, while providing leadership that aligns closely with corporate and brand strategic priorities.
The primary mission of the Director is to lead a dedicated opt-in team and portfolio of hotels, as well as to steward the continued growth and future development of the overall opt-in program.
The Director provides digital marketing expertise and strategic guidance that addresses both individual hotel and above-property portfolio business objectives.
In addition, the Director liaises with the cross-functional teams, focusing on driving success for all owners and operators.
Working proactively to solve business challenges and drive performance with colleagues in Operations, Sales, Loyalty, Brands, Digital, and Revenue Management is key to being successful in this role.
Requirements
10+ years of marketing experience for a global brand. Digital hotel/hospitality industry strongly preferred
Experience working closely with leading/developing people, while managing a growing, dynamic team
Strong people leadership, management, and organizational skills, with an ability to multitask and lead by example
Strategic integrated marketing plan development based on analytics/performance management and integrated execution with demonstrable results and return on investment
Strong analytical skills and business acumen
Proven ability to apply knowledge to develop and execute marketing programs that drive incremental revenue, with strong ROI and thoughtful insights
Superior presentation and written communication skills
Strong relationship-building and ability to influence at all levels of an organization
Outstanding project management, time management, and problem-solving skills
Benefits
Annual allotment of free hotel stays at Hyatt hotels globally
Flexible work schedule
Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
Paid Time Off, Medical, Dental, Vision, 401K with company match
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingmarketing program developmentanalyticsperformance managementintegrated marketing plan developmentrevenue management
Soft skills
people leadershipmanagement skillsorganizational skillsmultitaskingpresentation skillswritten communicationrelationship-buildinginfluenceproject managementproblem-solving