The Flex Co.

Associate Manager, Creator – Digital Marketing

The Flex Co.

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $80,000 - $90,000 per year

About the role

  • Manage the UGC Growth Pipeline
  • Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels
  • Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners
  • Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content
  • Contribute to creative hypotheses and testing informed by data and channel insights
  • Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels
  • Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles
  • Support the launch of new UGC assets in line with channel needs and campaign priorities
  • Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch
  • Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail
  • Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR
  • Summarize performance insights and recommendations to share with Marketing and Creative partners
  • Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting
  • Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable
  • Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies
  • Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms
  • Help define success metrics and iterate through test-and-learn phases
  • Manage Gifting & Contracts
  • Seed ~50 creators per month through organized gifting programs
  • Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines.

Requirements

  • 3 - 5 years of experience in creator marketing, UGC, paid social creative, digital marketing or performance marketing
  • Direct, hands-on experience executing UGC or creator-led campaigns across paid and/or organic channels
  • Strong understanding of what makes UGC effective, with the ability to evaluate creative performance and apply learnings
  • Experience executing affiliate and ambassador programming
  • Experience coordinating gifting and seeding programs
  • Comfort working with performance data and ability to turn insights into action
  • Highly organized with a strong sense of ownership and accountability
  • Skilled negotiator with experience coordinating rates, contracts, and usage terms with vendors and creators
  • Strong market researcher
  • Excellent communication skills and comfort working cross-functionally with Creative, Marketing, and Revenue partners
  • Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care.
Benefits
  • medical, dental and vision health insurance
  • 401k
  • paid parental leave
  • open PTO
  • $1,000 annual learning credit
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
UGC marketingdigital marketingperformance marketingaffiliate programmingambassador programmingcreative performance evaluationcontract negotiationdata analysiscampaign managementcontent creation
Soft Skills
organizational skillsownershipaccountabilitynegotiation skillscommunication skillscross-functional collaborationcuriosityresilienceattention to detailcreative thinking