The Flex Co.

Digital Marketing

• Manage the UGC Growth Pipeline
• Support creator sourcing, briefing, gifting, contracting, testing, and iteration across paid and organic channels
• Manage and maintain a scalable, repeatable creator pipeline including UGC creators, agencies, and whitelisting partners
• Cultivate long-term creator relationships that consistently deliver high-quality, on-brand, high-performing content
• Contribute to creative hypotheses and testing informed by data and channel insights
• Ensure ≥80% of UGC assets meet or exceed performance benchmarks (CTR, CPA, CVR) across paid channels
• Support efforts to mitigate creative fatigue through rapid testing, iteration, and refresh cycles
• Support the launch of new UGC assets in line with channel needs and campaign priorities
• Create clear briefs, feedback loops, and timelines to move efficiently from brief → launch
• Manage multiple creative workstreams simultaneously while staying on schedule, within budget, and maintaining attention to detail
• Review creative performance metrics including CTR, hook rate, thumb-stop rate, CPA, and CVR
• Summarize performance insights and recommendations to share with Marketing and Creative partners
• Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting
• Help repurpose winning UGC assets and insights across paid social, organic social, PDPs, email, and retail-adjacent content where applicable
• Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies
• Assist in the testing and launching of community-driven programs such as affiliates, ambassadors, and creator platforms
• Help define success metrics and iterate through test-and-learn phases
• Manage Gifting & Contracts
• Seed ~50 creators per month through organized gifting programs
• Support contract coordination and fulfillment, ensuring all creator and agency contracts are accurately negotiated, executed, and filed with clear usage terms and timelines.

Associate Manager, Creator – Digital Marketing