The Coca-Cola Company

Senior Director, Global Resource Allocation

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: London • United Kingdom

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Job Level

Senior

About the role

  • The Business Integration Lead oversees and orchestrates the adoption of Fuelight 360 in relevant market and Bottler/OU-level teams and manages the change management required to adjust processes and mindsets.
  • This role also manages relationships with other marketing, finance, and resource allocation transformation efforts.
  • Fuelight 360 will step-change how we execute our marketing as a System. As such, we have senior leader sponsorship across our Central Functions and OU Bottlers, which the Business Integration Lead will continue to drive and manage.
  • Work with System leaders and users in our markets to embed Fuelight into the ways of working and drive adoption and improved outcomes for key resource allocation decision routines (e.g., Monthly Business Review, media campaign pre-execution planning).
  • Design, document and drive lasting process, role and mindset shifts across how our System does marketing.
  • Collect user feedback on actionability, value add and delightfulness and formulate product enhancement / update requests for the product backlog to achieve well-defined success criteria.
  • Partner with the Fuelight Product Manager to solicit user input on the product backlog and discovery of new product features.
  • Identify and onboard additional users and leadership teams in existing and new markets, OUs, and Bottler organizations as the Fuelight product is launched across the capabilities, functions, and geographies.
  • Drive ongoing senior leadership sponsorship and accountability by preparing and facilitating effective decision-making forums.
  • Network with other marketing, strategy, operations, finance and resource allocation capabilities to identify and unlock synergies that drive improved System outcomes while simplifying users’ experiences.

Requirements

  • 10-15 years of relevant Strategy, Marketing, Commercial, Operations, Finance, experience
  • Deep familiarity with the Coca-Cola System and understanding of growth drivers; experience owning a P&L for a market or brand is a plus
  • Track record of successfully leading transformation initiatives
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights and strategic recommendations
  • Working knowledge of best practices on portfolio management, resource (DMI) allocation
  • Experience in driving business growth as a System (e.g. Franchise GM), and good knowledge of marketing and shopper environment including sales, media, and trade data; knowledge of performance measurement solutions (MVA/MMM) is a plus
  • Strong project management experience, with the ability to work in a diverse cultural environment as an efficient communicator and influencer at all levels
  • Excellent people/leadership skills with experience collaborating with cross-functional teams.
  • Bachelor’s degree in Business, Marketing, Data Analytics, Business Science, Finance or a related field required.
  • Master’s degree preferred.
Benefits
  • Impact at Scale: Influence the allocation of billions of dollars in strategic marketing investments, driving optimization across global markets.
  • Innovation: Be at the forefront of the company’s marketing and business analytics transformation, leveraging proprietary tools and sophisticated methodologies to shape the industry’s future.
  • Collaboration: Work closely with global stakeholders at all levels, delivering measurable outcomes and shaping TCCC's resource allocation strategies.
  • Career Growth: Join an innovative organization that invests in leadership development, continuous learning, and global collaboration opportunities.
  • Leadership: Hone your ability to inspire a team to challenge their ways of doing things differently.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisportfolio managementresource allocationP&L managementperformance measurement solutionsproject managementmarketing strategytransformation initiativesuser feedback collectionprocess design
Soft Skills
analytical skillscommunicationinfluencingcollaborationleadershipchange managementnetworkingstrategic recommendationscultural adaptabilitydecision-making