The Coca-Cola Company

Director, Consumer and Shopper Insights – Portfolio Management

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Almaty • Kazakhstan

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Job Level

Lead

About the role

  • Own the art & science of local consumer and shopper understanding, spanning needs, behaviours, rituals, and decision journeys.
  • Lead human sciences, foresights, and future scenarios to anticipate cultural and consumption shifts.
  • Lead shopper sciences to unlock conversion, in-store excellence, and path-to-purchase growth.
  • Support portfolio decision for the market.
  • Work with OU (Operating Unit) to define local research, advanced analytics, and modelling agenda.
  • Ensure consumer-centricity, deploying OU -wide intelligence platforms and new technologies.
  • Lead with Frontline/ Local category teams superior performance assessment.
  • Actively engage with the OU network, ensuring rigor, coordination, collaboration and upskilling.
  • Lead a team of 3 talents (TR) or Individual contributor (other regions)

Requirements

  • Significant marketing and leadership experience (10 years+)
  • Great focus on insights, analytics, human sciences and market research
  • Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
  • Led scaled, complex, cross-functional and cross-geographical teams and projects
  • Led projects and capabilities that leverage Digital/ Data/ AI as edges
  • Led and developed teams directly and external partners
Benefits
  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
  • Supporting the financial and personal well-being of our employees.
  • Career Development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
market researchanalyticshuman sciencesdigital marketingdata analysisAIinnovation strategycreative strategycategory positioninggrowth strategy
Soft Skills
leadershipcollaborationcommunicationteam developmentinsight generationstrategic thinkingproject managementcross-functional leadershipconsumer-centricityperformance assessment