
Shopper Experience Manager – Digital
The Clorox Company
full-time
Posted on:
Location Type: Hybrid
Location: Bentonville • California • North Carolina • United States
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Salary
💰 $128,000 - $252,200 per year
About the role
- Lead innovative marketing ideas and generate business results: Integrates knowledge of Clorox/Brand objectives, customer strategies and consumer/shopper insights to develop customer specific strategies and business building programs.
- Provide input into both the Connected Customer Planning (CCP) and One Demand Planning (ODP) processes
- Contribute to Shopper Experience capability building: Leverage shopper marketing and retail tools, processes, resources.
- Supports agency/vendor/marketing partner relationships to ensure consistent high-quality work.
- Drive Shopper Marketing efficiency and ROI: Works within assigned budget to ensure effective and efficient spends. Gives input into strategies/plans based on pre/post event analysis.
Requirements
- 5+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company)
- 5+ years of Consumer Products Sales experience
- Previous experience interpreting shopper data to develop strategies and evaluate campaign performance
- Marketing, consumer insights and shopper behavior knowledge
- Understanding of key Clorox processes
- Strong communication and influencing skills
- Analytical thinking
- Attention to detail
- Team player
- BSc in Marketing or related experience
Benefits
- robust health plans
- market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CPG Brand MarketingCustomer MarketingConsumer Products SalesShopper MarketingRetail ToolsCampaign Performance EvaluationConsumer InsightsShopper Behavior AnalysisBudget ManagementPre/Post Event Analysis
Soft skills
CommunicationInfluencingAnalytical ThinkingAttention to DetailTeam Player
Certifications
BSc in Marketing