The Brady Law Group, PLLC

Growth Marketing Executive

The Brady Law Group, PLLC

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

ApolloSQLWordPress

About the role

  • Campaign production & distribution: Build and send Pardot email campaigns, automation flows, and nurture sequences to brief.
  • Set up and manage LinkedIn Campaign Manager paid campaigns, Brady’s primary B2B paid channel for reaching energy trading decision makers.
  • Set up and manage Google Ads search and display campaigns to brief; monitor spend and performance.
  • Schedule and publish pre-written social content on a weekly cadence, with a LinkedIn focus.
  • Create HTML emails to best-practice standards as required.
  • Design & asset production: Create social graphics, event collateral and one-pagers in Canva / Photoshop / InDesign.
  • Edit and refine images and visual assets in Photoshop to a high standard.
  • Format white papers and collateral: turn text drafts from the Head of Business Development into polished, on-brand PDFs using InDesign or equivalent tools.
  • Produce motion graphics or short video content using After Effects, Premiere Pro or CapCut (desirable).
  • Brady website: Build and update landing pages and website content in WordPress, ensuring on-brand design.
  • Implement on-page SEO optimisation and monitor keyword performance against competitors.
  • Use Google Analytics to analyse and report on website and campaign performance metrics.
  • Data & list management: Segment prospect lists and maintain clean, GDPR-compliant data in Salesforce and Pardot.
  • Pull and enrich prospect data and market intelligence using tools such as Clay, Apollo and LinkedIn Sales Navigator.
  • Support lead progression tracking and assist with outbound campaign activity, with awareness of strict European energy market data requirements.
  • Salesforce CRM management & reporting: Maintain contact records, campaign tracking and dashboards in Salesforce.
  • Support accurate pipeline reporting and monitor inbound leads against MQL criteria.
  • Measurement & reporting: Track campaign performance across all channels and compile results into clear, visual reports for leadership.
  • Run Google Analytics reports on traffic, conversions and campaign performance.
  • Execute SEO tasks including keyword tracking, on-page optimisation and competitor monitoring.
  • Events support: Support the events function with campaign assets, pre- and post-event email sequences, collateral and QR/lead capture as required.

Requirements

  • Takes direction well and executes to brief accurately.
  • Strong attention to detail and quality control in all outputs; Brady’s audience is sophisticated and sloppy work damages credibility.
  • Organised self-management across multiple parallel campaigns, juggling email, paid, social, web and collateral tasks simultaneously.
  • Clear communication when presenting results or flagging issues; must be able to explain what worked, what didn’t, and surface problems early.
  • A flexible attitude with a keen interest in gaining more knowledge of marketing tools and processes.
  • A strong team player, focused on collaborative goals and able to work with a wide range of personalities.
  • Strong working knowledge of Pardot: building email campaigns, automation flows and nurture sequences.
  • Experience with LinkedIn Campaign Manager for setting up and managing B2B paid campaigns.
  • Working knowledge of Google Ads (search and display campaign setup and monitoring).
  • High-level experience of WordPress for building and updating landing pages and website content.
  • Solid working knowledge of Google Analytics for traffic, conversion and campaign reporting.
  • High-level experience of SEO analysis tools and on-page optimisation best practices.
  • Strong design skills across Canva, Photoshop and InDesign; ability to produce polished collateral from text drafts.
  • Motion graphics or video editing capability (After Effects, Premiere, CapCut) is desirable.
  • Moderate-level experience of Salesforce CRM: contact management, campaign tracking and dashboards.
  • Familiarity with market intelligence and prospecting tools such as Clay, Apollo and LinkedIn Sales Navigator is desirable.
  • B2B marketing experience, including understanding of lead funnels, MQL/SQL concepts and longer sales cycles, is desirable.
  • Energy trading or ETRM sector awareness is useful but not essential.
Benefits
  • Great compensation + 5% bonus + private health insurance!
  • 24 days' holiday + bank holidays
  • 1/2 day off Christmas Eve & New Year's Eve
  • Pluralsight licenses for engineering team members
  • Flexible working hours
  • An opportunity to build a modern technology platform for the power and energy trading markets
  • A positive, values-driven culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PardotLinkedIn Campaign ManagerGoogle AdsHTMLSEOGoogle AnalyticsSalesforceCanvaPhotoshopInDesign
Soft Skills
attention to detailself-managementclear communicationflexibilityteam playerorganisational skillscollaborationproblem-solvingtime managementadaptability