The Block

Business Development Intern

The Block

internship

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $18 - $22 per hour

Job Level

Entry Level

About the role

  • Conduct detailed research to identify and compile potential leads within the blockchain and crypto industry.
  • Validate lead data to ensure accuracy and relevance.
  • Prioritize and qualify leads based on established criteria.
  • Schedule and coordinate meetings for AERs with high-potential prospects.
  • Maintain and update lead databases with accurate and current information.
  • Assist in creating outreach strategies based on research insights. Collaborate closely with the sales team to improve lead quality and conversion.
  • Stay informed about industry trends and key market players.
  • Support managing the digital campaigns
  • Campaign Planning and Execution: Develop and execute advertising campaigns and sponsorships, ensuring alignment with client objectives and The Block’s policies. Coordinate campaign timelines, deliverables, and goals.
  • Stakeholder Collaboration: Work closely with Sales, Marketing, Design, and AdOps teams to manage campaign logistics, creative assets, and client communications. Act as a liaison between The Block and advertisers to ensure seamless delivery.
  • Performance Monitoring and Optimization: Analyze campaign performance metrics (e.g., impressions, click-through rates, conversions) and optimize strategies to maximize ROI. Provide regular and ad-hoc reports to clients and internal stakeholders.
  • Ad Placement Management: Oversee the placement of sponsorship and ad content, ensuring compliance with The Block’s guidelines (e.g., no promotion of specific tokens, gambling, or NFT sales). Utilize programmatic and direct-sold advertising tools to achieve campaign goals.
  • Data-Driven Decision Making: Use data insights to refine targeting strategies, optimize ad placements, and enhance campaign performance. Monitor budgets and ensure cost-effective execution.
  • Client Relationship Management: Participate in client-facing calls, provide updates, and deliver post-campaign wrap reports, including proof of delivery (e.g., screenshots, content clips). Build strong relationships to support long-term partnerships.
  • Industry Awareness: Stay updated on digital advertising trends, programmatic buying, and the crypto industry to inform campaign strategies and maintain The Block’s competitive edge.
  • Compliance and Quality Control: Ensure all campaign materials adhere to The Block’s brand identity and industry regulations.

Requirements

  • Graduating in 2025 or by Q2 2026 or recently completed a degree in Business, Marketing, Data Science, Economics, or a related field. Self-motivated with a proactive attitude and a strong desire to learn and grow our business. Strong research and analytical skills. Detail-oriented with excellent organizational abilities. Effective communication skills, both written and verbal. Proficiency in Excel, CRM tools, and online research tools. Familiarity with blockchain technology and the cryptocurrency industry a plus.