The Barcode Group

Retail Media Manager

The Barcode Group

full-time

Posted on:

Location Type: Remote

Location: Ohio • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
  • Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
  • Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
  • Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
  • Partner with retail media networks and third-party tools to enhance campaign execution
  • Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
  • Manage relationships with external agencies or platform reps, where applicable

Requirements

  • 3–5 years of experience in digital marketing, with a focus on retail media, performance marketing, or eCommerce
  • Hands-on experience running campaigns on Amazon Ads, Walmart Connect, or similar platforms
  • Strong analytical skills and proficiency in tools such as Excel, Google Analytics, and media dashboards
  • Knowledge of retail media KPIs (ROAS, TACoS, CVR, etc.) and digital shelf metrics
  • Ability to manage multiple campaigns across different platforms and categories
  • Experience working in a fast-paced, cross-functional environment
  • Familiarity with DSPs, retail media attribution, and omnichannel strategies is a plus
  • Bonus points if you have experience developing full-funnel media strategies and leading planning, execution, and optimization of programmatic campaigns via retail DSPs (Amazon DSP, Walmart DSP, Criteo, Roundel, etc.) with a focus on ROAS, new-to-brand, and audience expansion
Benefits
  • Professional development
  • Flexible work arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance marketingeCommercecampaign optimizationkeyword planningaudience targetingbudget allocationperformance analysisretail media KPIsprogrammatic campaigns
Soft Skills
analytical skillscollaborationrelationship managementcommunicationmulti-taskingadaptabilityinnovationinsight generationcross-functional teamworkstrategic alignment