The Barcode Group

Manager

• Develop and manage paid media campaigns for clients across retail platforms including Amazon, Walmart Connect, Target, Instacart, Kroger Precision Marketing, and others
• Own end-to-end campaign setup, optimization, and reporting — from keyword planning and audience targeting to budget allocation and performance analysis
• Collaborate with sales and client teams to align retail media strategies with broader business goals and promotional calendars
• Monitor and analyze campaign performance data, providing actionable insights and regular reporting to internal stakeholders
• Partner with retail media networks and third-party tools to enhance campaign execution
• Stay up to date with industry trends, new retail media capabilities, and platform updates to continuously drive innovation and best practices
• Manage relationships with external agencies or platform reps, where applicable

Retail Media Manager