Senior Market Manager – Omni-channel Strategy, Enablement
TELUS
full-time
Posted on:
Location Type: Office
Location: Toronto • Canada
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Salary
💰 CA$86,000 - CA$136,000 per year
Job Level
About the role
- The Senior Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities.
- Develop community attack playbook using appropriate channels
- Optimize GTM performance across all channels
- Create omnichannel strategies to maximize impact
- Ensure experience consistency across all touchpoints
- Create holistic view of event and activation calendar
- Prioritize, coordinate, and enable community events and activities
- Manage local activation in Falcon communities
- Ensure cross-functional alignment and coordination
- Coordinate with channel, product, and operations teams
- Facilitate collaboration between different functions
- Manage interdependencies between initiatives
- Develop playbooks
- Create and manage training cadence
- Attend training and support field sales teams
- Coordinate marketing assets for channels, partners, influencers
- Develop social selling strategies
- Create social media playbooks
- Develop campaigns, rallies, scripts, etc.
Requirements
- Bachelor's degree in marketing, commerce, communication, or related field
- Minimum 7-10 years of experience in marketing, channel management, or commercial activation
- Demonstrated experience in event management and local activation
- Knowledge of omnichannel strategies and digital sales transformation
- Experience in cross-functional coordination
- Experience with project and event management tools
- Knowledge of CRM systems and marketing platforms
- Data analysis and performance measurement skills
- Excellent communication skills
- Ability to work in teams and collaborate with multiple departments
- Organized, meticulous, and detail-oriented
- Creativity and ability to propose innovative ideas
- Adaptability and change management
- Bilingual in English and French.
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- minimum 3 weeks of vacation
- flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
omnichannel strategyevent managementlocal activationdata analysisperformance measurementsocial selling strategiescampaign developmentproject managementdigital sales transformationmarketing asset coordination
Soft Skills
communicationcollaborationorganizationcreativityadaptabilitydetail-orientedteamworkcross-functional coordinationchange managementmeticulousness