Tekpoint GmbH

Brand Manager

• Strategic brand management: Development and implementation of strategies to advance defined brands in our portfolio.
• Strategic planning: Development of long-term brand strategies based on market and target-group analyses.
• Communication: Coordination of all brand-related activities, both internal and external.
• Interface management: Close cooperation with internal departments (e.g., Sales, Marketing, Controlling) and external brand partners to ensure optimal collaboration.
• Product portfolio management: Strategic planning and optimization of the product portfolio.
• Pricing and sales strategy: Development and implementation of pricing strategies as well as support in planning and executing sales measures.
• Budget and volume planning: Preparation of forecasts and budget planning in collaboration with relevant departments.
• Analysis and optimization: Monitoring brand performance using KPIs and deriving optimization measures.
• Market analysis: Conducting market and competitor analyses to identify trends and derive recommendations for action.
• Positioning and development: Ensuring clear brand positioning and identifying new growth opportunities.