TechnologyAdvice

Performance Marketing

• Own the building and day-to-day management of paid campaigns across Paid Social channels, including Meta, LinkedIn, TikTok, Quora, Reddit and other social platforms.
• Execute rigorous audience management—develop and refine core, lookalike, and retargeting audiences using first-party data, platform signals, and CRM integrations to maximize relevance and minimize wasted spend.
• Adjust and refine bidding strategies based on performance trends, seasonal shifts, and market competition.
• Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
• Identify tracking needs or issues for current campaigns and collaborate with analytics or dev teams to implement and troubleshoot event tracking and custom conversions.
• Improve campaign efficiency and performance through creative testing frameworks, audience iteration, and continuous optimization of copy, format, and placements.
• Initiate and manage creative requests to get necessary ad assets from the design team based on channel requirements.
• Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau to uncover insights and inform future campaign decisions.
• Synthesize campaign performance into clear, actionable insights—highlighting top-performing creatives, underperforming segments, and opportunities for budget reallocation or scaling.
• Communicate performance updates, test results, and strategic recommendations to internal stakeholders and leadership.
• Stay up to date on platform updates and social advertising trends—actively testing new features, creative formats, betas, and automation tools, and offering data-backed recommendations for scaling growth and innovation.

Paid Social Specialist

Content Manager

• Select, copyedit, and prepare articles and commercial content for publication on the web.
• Work directly with contributors to help improve their articles from a writing and topical perspective.
• Support research for commercial content and assist in execution of top-level strategies.
• Research trends in the SDLC and stay up to date with the latest innovations to provide thought-leading advice.
• Review research findings/analyses for contextual coverage via a strategic research lens to ensure actionable software industry insights.
• Monitor support and editors inboxes, answer inquiries, delete spam, and escalate issues to appropriate departments.
• Work with stakeholders to suggest articles and commercial or community content to be featured in newsletters.
• Update site pages daily with fresh content and build relationships with contributors.
• Recommend contributors for community programs and premium product authorship.
• Assist with other team projects and initiatives as needed.

Content Editor, Tech

Full-stack Engineer

• Develop feature-complete software solutions based on detailed User Story requirements
• Participate hands-on in development, testing, debugging, and maintenance of new and existing codebases
• Create and maintain technical and design documentation
• Resolve customer issues efficiently to meet service-level agreements (SLAs)
• Influence software architecture decisions and promote best engineering practices across teams
• Organize and manage your workload to meet project deadlines set by leadership
• Gain in-depth knowledge of company products and services to better support internal needs
• Communicate timelines, progress updates, risks, and mitigation strategies to leadership
• Collaborate with cross-functional teams to deliver high-quality solutions
• Conduct peer code reviews to uphold coding standards and share best practices
• Mentor junior developers and foster a collaborative, learning-focused team environment

Senior Software Engineer, Contract

Customer Success Manager

• Partner with Client Success and Sales to review signed agreements, clarify deliverables, and set accurate client expectations.
• Participate in all assigned internal planning calls and post-sale client calls, ensuring key takeaways and next steps are documented.
• Prepare and deliver Kick-Off Call decks, leading assigned agenda sections and ensuring client alignment.
• Collect, verify, and organize all creative assets, targeting details, and launch materials before campaign start dates.
• Monitor campaign pacing daily and flag potential underdelivery or performance risks to Client Success and Sales, providing actionable recommendations.
• Respond to all client inquiries within the agreed SLA (e.g., same business day), maintaining TechnologyAdvice’s reputation for speed and reliability.
• Work with Client Success Team Members and Sales to respond to client feedback and provide recommendations and optimizations for their campaigns.
• Document client feedback in the appropriate system for visibility across internal teams.
• Recommend and implement optimizations based on performance trends, client feedback, and category insights.
• Proactively identify upsell or cross-sell opportunities and share with Sales.
• Liaise with Product, Operations, and other internal teams to address client questions and resolve issues.
• Utilizes several internal tools to review and analyze data, manage client accounts, and support client needs effectively.
• Contribute to process documentation and efficiency initiatives; test and refine new workflows.
• Assist with onboarding and mentoring new team members.

Paid Social Specialist

Content Editor, Tech

Senior Software Engineer, Contract

Client Success Manager