TechnologyAdvice

Paid Social Specialist

TechnologyAdvice

full-time

Posted on:

Origin:  • 🇵🇭 Philippines

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Salary

💰 ₱50,000 - ₱100,000 per month

Job Level

Mid-LevelSenior

Tech Stack

PHPTableau

About the role

  • Own the building and day-to-day management of paid campaigns across Paid Social channels, including Meta, LinkedIn, TikTok, Quora, Reddit and other social platforms.
  • Execute rigorous audience management—develop and refine core, lookalike, and retargeting audiences using first-party data, platform signals, and CRM integrations to maximize relevance and minimize wasted spend.
  • Adjust and refine bidding strategies based on performance trends, seasonal shifts, and market competition.
  • Confidently navigate campaign types, attribution models, conversion tracking, audience targeting, and bidding strategies to drive continuous account improvements.
  • Identify tracking needs or issues for current campaigns and collaborate with analytics or dev teams to implement and troubleshoot event tracking and custom conversions.
  • Improve campaign efficiency and performance through creative testing frameworks, audience iteration, and continuous optimization of copy, format, and placements.
  • Initiate and manage creative requests to get necessary ad assets from the design team based on channel requirements.
  • Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau to uncover insights and inform future campaign decisions.
  • Synthesize campaign performance into clear, actionable insights—highlighting top-performing creatives, underperforming segments, and opportunities for budget reallocation or scaling.
  • Communicate performance updates, test results, and strategic recommendations to internal stakeholders and leadership.
  • Stay up to date on platform updates and social advertising trends—actively testing new features, creative formats, betas, and automation tools, and offering data-backed recommendations for scaling growth and innovation.

Requirements

  • Build and manage paid media campaigns across platforms (Meta, LinkedIn, TikTok, Quora, Reddit); bonus experience in search and display.
  • Apply deep knowledge of paid social metrics, bid strategies (manual, cost cap, bid cap), and budget pacing.
  • Execute rigorous audience management—develop and refine core, lookalike, and retargeting audiences using first-party data, platform signals, and CRM integrations.
  • Confidently navigate campaign types, attribution models, conversion tracking, and bidding strategies.
  • Identify tracking needs/issues and collaborate with analytics or dev teams to implement and troubleshoot event tracking and custom conversions.
  • Improve campaign performance through creative testing frameworks, audience iteration, and continuous optimization of copy, format, and placements.
  • Analyze data from social ad platforms, Google Analytics, and visualization tools like Looker Studio or Tableau.
  • Synthesize campaign performance into clear, actionable insights and communicate recommendations to stakeholders and leadership.
  • Collaborate effectively with cross-functional teams (creative, social, email, ops, BI, engineering, SEO).
  • Manage multiple projects simultaneously in a fast-paced, collaborative environment.
  • Work US hours (9pm to 6am PHT) with strong English communication skills and daily video availability.
  • Must have a working laptop/PC and reliable internet and back-up connection.
  • Applicants must be currently authorized to work in the Philippines at hire and maintain authorization throughout employment.