TechnologyAdvice

Account Executive

• Drive new business revenue through proactive prospecting, pitching, proposal development, and negotiation
• Identify and engage target enterprise accounts, building senior-level relationships from a cold start
• Sell complex, integrated marketing solutions across print, digital, and demand-generation products
• Own the full sales cycle, from opportunity creation through close
• Grow existing accounts into larger, long-term client relationships through consultative account development
• Build, manage, and forecast a strong pipeline against ambitious revenue targets
• Develop insight-led, credible sales narratives using strong research and understanding of B2B marketing challenges
• Collaborate closely with Commercial Content, Project Management, Client Services, Deal Desk, and Revenue Operations to deliver successful campaigns and repeat business
• Track and report on key KPIs, including revenue, opportunity volume and value, meetings held, and account progression

Account Director, New Business

Performance Marketing

• Build, launch, and manage paid social campaigns across platforms, including Meta (Facebook/Instagram), LinkedIn, TikTok, Quora, Reddit, and other social channels.
• Develop and refine audience targeting strategies, including core audiences, lookalikes, and retargeting segments using first-party data and platform signals.
• Monitor campaign performance and adjust bidding strategies, budgets, targeting, and creative to improve efficiency and increase return on ad spend (ROAS).
• Collaborate with marketing, creative, analytics, and engineering teams to ensure accurate tracking, event implementation, and campaign measurement.
• Manage creative requests and coordinate with design teams to produce ad assets that meet platform requirements and campaign objectives.
• Analyze campaign performance using social ad platforms, Google Analytics, and reporting tools such as Looker Studio or Tableau.
• Prepare performance summaries and reporting dashboards to communicate campaign insights and results to internal stakeholders.
• Identify opportunities to scale high-performing campaigns and improve underperforming segments through testing frameworks and optimization strategies.
• Stay current on platform updates, new ad formats, automation features, and industry trends in paid social advertising.
• Contribute to the ongoing expansion of our paid media initiatives by testing new channels, audiences, and creative approaches.

Paid Social Specialist

Account Manager

• Develop and execute a comprehensive account/territory plan.
• Grow client accounts both in terms of their finite number, and their annual value.
• Prospect effectively, organizing your time, and deliver professional and memorable sales pitches to new prospects and existing contacts to achieve quota.
• Create and execute key sales and business development strategies to increase pipe.
• Conduct market research to identify selling possibilities and evaluate customer needs.
• Create personalized compelling value propositions around TechnologyAdvice’s offerings and deliver appropriate proposals that accurately describe those products and set proper expectations.
• Negotiate and close deals, handle objections and challenges, and manage annual contract negotiations.
• Remain current on industry trends, market activities and competitors.
• Collaborate with client success to ensure best-in-class service that maximizes repeat business and high regard.

Content Manager

• Manage and deliver commercial content projects from kickoff through final delivery, ensuring timelines, quality standards, and client expectations are met.
• Develop content strategies and campaign plans that align with client objectives, audience needs, and commercial outcomes.
• Write, edit, and shape a range of content formats, including articles, research surveys, video scripts, and multimedia assets.
• Run kickoff calls and maintain clear communication with clients and internal stakeholders throughout the project lifecycle.
• Collaborate with editorial, creative, and commercial teams across Raconteur, DZone, and StudioA to execute integrated content campaigns.
• Support presales efforts by contributing strategic ideas and content approaches for new client opportunities.
• Conduct research into technology trends, audience insights, and industry developments to inform content strategies.
• Maintain and improve internal commercial content standards to elevate the quality and impact of the work delivered.
• Contribute to broader commercial editorial initiatives, including roundtables, thought leadership projects, and journalist sourcing.
• Use internal tools and workflows (including ClickUp, Slack, and AI-supported tools) to manage projects and collaborate efficiently.

Associate Content Strategist

Data Analyst

• Build and maintain dashboards and data tools to support business goals.
• Deliver ad hoc analyses that explain trends and assess performance.
• Conduct statistical analysis to uncover actionable insights.
• Design and analyze A/B tests and controlled experiments.
• Create predictive models to support forecasting and goal-setting.
• Collaborate with engineering on data pipelines and reporting logic.
• Work across cloud data platforms and BI tools to meet stakeholder needs.
• Partner with internal teams to understand business challenges and provide data-driven solutions.
• Identify gaps in data collection and help improve data quality and integration.
• Clean and transform raw data for use in reporting and analysis.

Senior Data Analyst

Backend Engineer

• Research, write, and file news and features — plus newsletter copy, guides, explainers, interviews, and analysis — focused on enterprise technology and the UK and European market.
• Collaborate closely with editors and cross-functional teams to ensure stories meet our standards, fit our audience, and ship on deadline.
• Pitch timely ideas and refresh coverage in line with tech trends, AI developments, and reader needs.
• Apply SEO best practices in your drafts, including keyword intent, internal linking, headlines, and metadata.
• Conduct interviews with subject-matter experts and senior leaders, incorporating credible research and data to strengthen reporting.
• Bring subject-matter judgment to your work—prioritising accuracy, clarity, and authority.
• Use AI-assisted tools to support research and drafting while maintaining editorial rigour, originality, and verification.
• Cover emerging technologies with a practical lens—connecting innovation to real-world enterprise use cases.
• Align your output with our wider goals: audience growth, engagement, and monetisation (ads, sponsorships, partnerships).

Account Director, New Business

Paid Social Specialist

Account Manager

Associate Content Strategist

Senior Data Analyst

Staff Writer