Senior/Lead Data Analyst, Web
BetterMe
Amazon RedshiftBigQueryETLPythonSQLTableau
GTM Automation Engineer
TechBiz Global
full-time
Posted on:
Origin: • 🇳🇱 Netherlands
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Amazon RedshiftApolloSQL
About the role
- Build and maintain fully automated prospecting pipelines using tools like Clay, Apollo, LinkedIn Navigator, Instantly, Smartlead.ai, Trigify, Expandi, and others
- Research and enrich ICP & persona data across our TAM with LLMs and AI agents
- Set up personalized, trigger-based evergreen campaigns (e.g., role changes, funding events)
- Implement and refine lead scoring models to prioritize high-value prospects
- Collaborate closely with Sales and Marketing to align outreach strategies with GTM objectives
- Continuously experiment with new GTM tools, AI agents, and automation frameworks to improve efficiency and effectiveness
Requirements
- Hands-on experience with B2B SaaS outbound prospecting and GTM automation tools (Clay, Apollo, Smartlead, etc.)
- Strong understanding of sales funnels, ICP definition, TAM mapping, and outbound best practices
- Strong technical knowledge in marketing automation, AI-driven prospecting, and CRM workflows (Hubspot preferred)
- Deep understanding of automated lead scoring and qualification—you can evaluate leads programmatically, not just manually
- Ability to work independently and own the automation function, bringing new ideas and solutions
- Nice-to-have: Experience with SQL or Redshift for data analytics
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