TEAM

Brand Ambassador

• The Portfolio Brand Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives.
• The PBA will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe.
• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand
• Be the on-premise experts that help identify opportunities in influencer accounts by capitalizing on our current portfolio distribution.
• Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
• Develop innovative beverage strategy solutions that leverage the brand portfolio.
• Collaborate with sales / distributor on the brand's portfolio and account activation.
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors.
• Create and foster relationship with key stakeholders: Local trade community, sales, distributor, promoters, staff and consumers.
• Design custom activities that focus on local trade relations to ensure the brand's Portfolio has a presence in the influence accounts in respective market(s).
• Conduct tastings and pairing dinners.
• Monitor Competitive trends.

Portfolio Brand Ambassador

• Drive sales for the brand portfolio with trade focused educational programs
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions
• Collaborate with sales / distributor on brand account activation

• CBU Lead Agave Masters
• Lead trainer for product launches and major distributor/BUSA meetings if Nat’l BA is not available.
• Hosting Master Distiller visits if the Nat’l BA is not available.
• Collaborate cross-functionally with TEAM leadership, local commercial team, and brand team to deliver and execute brand plans through various brand and sales activities.
• Manage and collaborate with on-premise & retail partners developing creative solutions to help drive business and growth for our brands.
• Generate awareness for PATRON by educating bartenders in the on-trade channel including key customers by bringing to life brand programs (e.g. social media, events, happy hours, trainings, dinners, etc.).
• Manage a focused account list of 30 accounts in the on premise channel.
• Focus on education and engagement around PATRON to help drive recommendation.
• Actively use social media to drive trade and consumer engagement in a creative and organic way.
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
• Lead projects and present disruptive ideas that put PATRON at a competitive advantage and highest return on investment.
• Deliver education and engagement brand programming that connects to on-trade & key customers.

• The Portfolio Brand Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives.
• The PBA will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe.
• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand.
• Be the on-premise experts that help identify opportunities in influencer accounts by capitalizing on our current portfolio distribution.
• Conduct bar and wait staff trainings to ensure that the brand portfolio is properly represented.
• Develop innovative beverage strategy solutions that leverage the brand portfolio.
• Collaborate with sales / distributor on the brand's portfolio and account activation.
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors.
• Create and foster relationship with key stakeholders: Local trade community, sales, distributor, promoters, staff and consumers.
• Design custom activities that focus on local trade relations to ensure the brand's Portfolio has a presence in the influence accounts in respective market(s).
• Conduct tastings and pairing dinners.
• Monitor Competitive trends.

• Drive sales for the portfolio with trade focused educational programs
• Conduct bar and wait staff trainings
• Develop innovative beverage strategy solutions

• Lead Agave Masters Lead trainer for product launches and major distributor/BUSA meetings if Nat’l BA is not available.
• Collaborate with TEAM leadership, commercial team, and brand team to deliver brand plans.
• Manage and collaborate with on-premise & retail partners.
• Generate awareness for PATRON by educating bartenders in the on-trade channel.
• Manage a focused account list of 30 accounts in the on-premise channel.
• Focus on education and engagement around PATRON.
• Actively use social media to drive trade and consumer engagement.
• Gather information from the market and transform into insights for the brand.
• Lead projects with disruptive ideas for PATRON.
• Deliver brand programming that connects to on-trade & key customers.

• Responsible for brand sales and trade advocacy.
• Educate key trade stakeholders about the brand.
• Conduct trainings with bar and wait staff.
• Develop innovative beverage strategy solutions.
• Monitor competitive trends.

• CBU Lead Agave Masters
• Lead trainer for product launches and major distributor/BUSA meetings if Nat’l BA is not available
• Hosting Master Distiller visits if the Nat’l BA is not available
• Collaborate cross-functionally with TEAM leadership, local commercial team, and brand team to deliver and execute brand plans through various brand and sales activities.
• Manage and collaborate with on-premise & retail partners developing creative solutions to help drive business and growth for our brands.
• Generate awareness for PATRON by educating bartenders in the on-trade channel including key customers by bringing to life brand programs (e.g. social media, events, happy hours, trainings, dinners, etc.).
• Manage a focused account list of 30 accounts in the on premise channel.
• Focus on education and engagement around PATRON to help drive recommendation.
• Actively use social media to drive trade and consumer engagement in a creative and organic way.
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
• Lead projects and present disruptive ideas that put PATRON at a competitive advantage and highest return on investment.
• Deliver education and engagement brand programming that connects to on-trade & key customers.

• Responsible for brand sales
• Conduct training for bar and wait staff
• Develop innovative beverage strategy solutions
• Collaborate with distributers for brand activation

• The Multicultural Portfolio Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives
• The Multicultural Brand Ambassador will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe
• The Multicultural Brand Ambassador will also identify opportunities in influencer accounts by capitalizing on our current portfolio distribution points that are accepted by the key stakeholder among the trade
• Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand
• Develop innovative beverage strategy solutions that leverage the brand portfolio
• Collaborate with sales / distributor on the brand's portfolio and account activation
• Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors
• Collaborate with the BUSA Multicultural overarching mission to ensure all objectives are being achieved
• Establish credibility with Multicultural trade through Moments that Matter programming
• Connect Bacardi portfolio of brands through culturally relevant education & programming
• Inspire key Multi-Cultural trade through mentorship and coaching to elevate underrepresented communities
• Manage and collaborate with on-premise Multicultural partners developing creative solutions to help drive business and growth for our brands through intentional programming
• Generate Bacardi Portfolio awareness while educating Multicultural trade in the on-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners, etc.)
• Manage a Multicultural focus account list across in home market while supporting other markets from a regional perspective
• Focus on education and engagement around Bacardi’s portfolio of brands to help drive recommendation
• Actively use social media to drive trade and consumer engagement in a creative and organic way
• Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand
• Lead projects and present disruptive ideas that put the Bacardi Portfolio at a competitive advantage and highest return on investment.

Account Executive

• Manage multiple tasks (across various clients in multiple categories) often simultaneously
• Lead the management of coordinated efforts against delivering upon the client’s goals and managing the agency’s account growth expectations
• Be the internal business leader for key agency account(s), acting as primary point of contact for clients/partners and brand steward/expert within the agency
• Write or collaborate on creative/program briefs that inspire the team
• Bring a creative and insightful approach to participating/assisting in strategic and creative brainstorming
• Lead the management and execution of client experiential events, amplification efforts and complementary programming
• Be solution-oriented – helping to be forward thinking and anticipating any potential hurdles that may create a negative consumer/brand interaction
• Perform a variety of administrative tasks including composing correspondence such as client memos, creating presentations, project timelines, and after-action/contact reports.

Portfolio Brand Ambassador

Brand Ambassador

Brand Ambassador

Portfolio Brand Ambassador

Portfolio Brand Ambassador

Brand Ambassador

Portfolio Brand Ambassador

Brand Ambassador

Portfolio Brand Ambassador

Portfolio Brand Ambassador

Account Director