Brand Ambassador

TEAM

Lead Brand Ambassador for Agave Masters, managing brand awareness and engagement activities. Collaborate with teams and educate bartenders, promoting brand initiatives.

Posted 4/22/2026full-timeCharlotte • North Carolina • 🇺🇸 United StatesMid-LevelSenior💰 $78,500 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

CBU Lead Agave Masters
Lead trainer for product launches and major distributor/BUSA meetings if Nat’l BA is not available.
Hosting Master Distiller visits if the Nat’l BA is not available.
Collaborate cross-functionally with TEAM leadership, local commercial team, and brand team to deliver and execute brand plans through various brand and sales activities.
Manage and collaborate with on-premise & retail partners developing creative solutions to help drive business and growth for our brands.
Generate awareness for PATRON by educating bartenders in the on-trade channel including key customers by bringing to life brand programs (e.g. social media, events, happy hours, trainings, dinners, etc.).
Manage a focused account list of 30 accounts in the on premise channel.
Focus on education and engagement around PATRON to help drive recommendation.
Actively use social media to drive trade and consumer engagement in a creative and organic way.
Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand.
Lead projects and present disruptive ideas that put PATRON at a competitive advantage and highest return on investment.
Deliver education and engagement brand programming that connects to on-trade & key customers.

Requirements

What you’ll need

High School Diploma; Bachelor’s degree preferred.
Must have Bartender and/or Hospitality management experience.
Bar manager/beverage director/on premise consultant experience and/or 5+ years of work experience in the hospitality industry.
Preferred brand ambassador experience and/or experience as a brand consultant.
Expertise & passion in the hospitality industry and competition in your respective brand category.
Passionate, self-motivated, creative, responsible.
Proactive communicator.
Comfortable speaking to small groups and being seen as an expert.
Great with people; from bartenders to distributors to consumers.
Event management or promotional background is a plus.
Previous experience in sales preferred.
Previous experience as a Brand Ambassador preferred.
Has sound financial skills and experience managing a budget.
Willingness to travel up to 30%.

Benefits

Comp & perks

Equal Opportunity Employer
Reasonable accommodation for individuals with disabilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

bartendinghospitality managementevent managementsalesbrand ambassadorbudget managementcreative solutionsmarket analysissocial media engagementcustomer education

Soft Skills

proactive communicationcreativityself-motivationresponsibilitypublic speakinginterpersonal skillsteam collaborationleadershipengagementrelationship building

Certifications

High School DiplomaBachelor's degree