TEAM

Portfolio Brand Ambassador

TEAM

full-time

Posted on:

Location Type: Office

Location: Atlanta • United States

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About the role

  • The Multicultural Portfolio Ambassador will be responsible for brand sales and a strong trade advocacy focus that will be held accountable per quantitative & qualitative objectives
  • The Multicultural Brand Ambassador will represent the full brand's portfolio and will educate key trade stakeholders and consumers about the brand and provide innovative business & cocktail solutions for their assigned ‘influencer’ key account universe
  • The Multicultural Brand Ambassador will also identify opportunities in influencer accounts by capitalizing on our current portfolio distribution points that are accepted by the key stakeholder among the trade
  • Drive sales for the portfolio with trade focused educational programs focusing on the category as opposed to a specific brand
  • Develop innovative beverage strategy solutions that leverage the brand portfolio
  • Collaborate with sales / distributor on the brand's portfolio and account activation
  • Showcase points of differentiation and unique selling points between the brand's portfolio and our competitors
  • Collaborate with the BUSA Multicultural overarching mission to ensure all objectives are being achieved
  • Establish credibility with Multicultural trade through Moments that Matter programming
  • Connect Bacardi portfolio of brands through culturally relevant education & programming
  • Inspire key Multi-Cultural trade through mentorship and coaching to elevate underrepresented communities
  • Manage and collaborate with on-premise Multicultural partners developing creative solutions to help drive business and growth for our brands through intentional programming
  • Generate Bacardi Portfolio awareness while educating Multicultural trade in the on-trade channel including key customers by bringing to life brand programs to life (e.g. social media, events, happy hours, trainings, dinners, etc.)
  • Manage a Multicultural focus account list across in home market while supporting other markets from a regional perspective
  • Focus on education and engagement around Bacardi’s portfolio of brands to help drive recommendation
  • Actively use social media to drive trade and consumer engagement in a creative and organic way
  • Gather information from the market, social media, and competition and transform this information into insights and opportunities for the brand
  • Lead projects and present disruptive ideas that put the Bacardi Portfolio at a competitive advantage and highest return on investment.

Requirements

  • Bachelor’s degree preferred
  • Goal-oriented focus against tasks; ensuring objectives are met with quality and timeliness
  • Act as a superb communicator. Leverage skills within the agency (across departments) and externally when interacting with clients. Maintain detailed schedules, provide updates to the team, and stay ahead of potential pitfalls prior to their occurrence
  • Demonstrates problem-solving abilities when client issues arise and need to be resolved. Be a pro-active trouble-shooter vs taking a reactionary approach following incidents
  • Exhibits initiative and the ability to work independently as well as within a team environment with multiple departments. Must be able to communicate effectively across departments.
Benefits
  • Health insurance
  • 401(k) matching
  • Paid time off
  • Flexible working hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
salestrade advocacybeverage strategyeducational programsmarket analysisproject managementsocial media engagementcreative solutionsmentorshipcoaching
Soft Skills
communicationproblem-solvinginitiativeindependenceteam collaborationgoal-orientedcreativityadaptabilityrelationship buildingtime management
Certifications
Bachelor’s degree