Senior Director, Copy

Team Beachbody

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $168,900 - $200,000 per year

Job Level

Senior

About the role

  • Lead copy development across the full BODi portfolio and all major consumer touchpoints
  • Drive copy development across email, CRM, paid media, landing pages, product launch campaigns, PDPs, web, packaging, video, blog/editorial, and additional brand and marketing needs
  • Elevate the standard of writing across the organization so the work is sharper, more persuasive, more emotionally resonant, and more effective at driving action
  • Partner with senior creative leadership to help define, refine, and steward the verbal identity of BODi and its sub-brands
  • Ensure each brand has a clear, distinctive voice while maintaining consistency across the portfolio
  • Be an expert in direct-to-consumer sales copywriting
  • Write sharp, effective hooks that stop attention immediately and pull the customer into the message
  • Lead the content arm of the creative department

Requirements

  • Strong expertise in direct-to-consumer sales copywriting
  • Bachelor's degree in related field or equivalent experience preferred
  • 10+ years overall experience with 5–7+ years of copy leadership experience across brand and performance marketing, ideally in a DTC environment
  • Proven experience writing and directing high-converting copy across email, landing pages, performance marketing assets, product campaigns, and other key sales-driving channels
  • Experience developing voice and tone systems, messaging frameworks, and verbal guidelines across a portfolio or multi-brand environment
  • A player-coach mindset
  • Experience managing writers, freelancers, and cross-functional content contributors
  • Strong creative judgment and a very high bar for clarity, persuasion, speed, and craft
  • Ability to work cross-functionally and bring sharp thinking to brand, business, legal, and executive stakeholders
Benefits
  • annual bonus opportunity
  • employee stock purchase plan
  • 401k plan with company match
  • 12-week Maternity/Paternity Leave paid at 100%
  • employee perks & discounts
  • training & career development
  • generous PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
copywritingdirect-to-consumer sales copywritingcontent developmentmessaging frameworksverbal guidelineshigh-converting copyperformance marketingbrand marketingcopy leadershipcreative judgment
Soft Skills
player-coach mindsetstrong creative judgmentcross-functional collaborationpersuasionclarityspeedcraftleadershipcommunicationorganizational skills
Certifications
Bachelor's degree