Own the health and accuracy of marketing tracking infrastructure, including pixels, conversion APIs, and event implementation across paid media platforms.
Monitor and maintain pixel and event health across Meta, Google, TikTok, Amazon, and other acquisition channels.
Ensure reliable event capture from the Shopify storefront through purchase and post-purchase activity, supporting both acquisition and lifecycle marketing use cases.
Maintain consistent event taxonomy and UTM governance across marketing channels.
Identify and resolve tracking discrepancies, signal loss, or data gaps that impact campaign optimization or marketing performance reporting.
Support lifecycle and CRM teams by ensuring key customer events and marketing signals flow correctly into CRM platforms.
Lead technical integrations with media and commerce partners including Google, Meta, Amazon, and TikTok Shop.
Implement and manage server-side tracking and conversion API integrations to improve signal reliability and measurement accuracy.
Oversee integration between Shopify, analytics platforms, CRM systems, and paid media tools to ensure consistent data capture and attribution.
Partner with vendors and platform teams to implement new tracking capabilities, integrations, and measurement improvements across the marketing stack.
Partner with analytics teams to ensure reliable data flow into attribution, analytics, and reporting platforms.
Maintain documentation of tracking architecture, integrations, and implementation standards.
Act as the technical bridge between growth marketing strategy and the infrastructure required to execute and measure it.
Support launches of new marketing channels, commerce partners, and growth initiatives by ensuring proper tracking and measurement from day one.

Requirements

6–8+ years of experience in ad operations, marketing technology, or performance marketing infrastructure.
Strong experience working with DTC Shopify brands and modern e-commerce acquisition stacks.
Deep familiarity with pixel implementation, UTM governance, event tracking, and conversion APIs across major platforms (Meta, Google, TikTok, Amazon).
Experience managing integrations between Shopify, paid media platforms, and core marketing technology systems.
Working knowledge of CRM and lifecycle marketing platforms (such as Klaviyo, Braze, Salesforce Marketing Cloud, or similar) and how customer event data flows into those systems.
Familiarity with analytics and attribution platforms such as Google Analytics, Looker, Triple Whale, Northbeam, or similar performance measurement tools.
Understanding of marketing data architecture, including how event data moves between Shopify, ad platforms, analytics tools, and customer data systems.
Strong grasp of marketing attribution, signal loss challenges, and data quality in performance marketing environments.
Ability to diagnose tracking issues and data discrepancies and work across marketing, engineering, and analytics teams to resolve them quickly.
Comfortable balancing technical implementation with marketing strategy and performance objectives.

Benefits

Comprehensive benefits suite
Annual bonus opportunity
Employee stock purchase plan
401k plan with company match
12-week Maternity/Paternity Leave paid at 100%
Employee perks & discounts
Training & career development
Generous PTO

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

pixel implementationevent trackingconversion APIsserver-side trackingdata architecturedata qualitymarketing attributiontracking discrepancies diagnosisintegration managementlifecycle marketing

Soft Skills

problem-solvingcross-team collaborationtechnical communicationstrategic thinkingattention to detailproject managementanalytical skillsadaptabilityleadershiporganizational skills