Teaching.com

Creative Strategist

• Architect and scale the paid acquisition creative engine for Reading.com’s growth
• Identify what makes a parent stop scrolling, click, and convert
• Build systems that turn insights into consistent creative wins
• Own the full performance creative lifecycle—from insights to results analysis
• Improve creative hit rate and build a testing engine for learning
• Define creative exploration, iteration, retirement with Growth partners
• Set creative priorities ensuring focus on highest-impact angles
• Provide specific, data-informed, and detail-oriented feedback
• Analyze Meta and TikTok performance data for patterns and fatigue
• Craft hook iterations and directing UGC creators
• Develop differentiated strategies across parent motivations
• Design testing roadmaps, automations, asset tracking, and feedback loops
• Raise the bar by challenging team and partner agencies

Lead Creative Strategist, Paid Growth