Teaching.com

Lead Creative Strategist, Paid Growth

Teaching.com

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Job Level

Senior

About the role

  • Architect and scale the paid acquisition creative engine for Reading.com’s growth
  • Identify what makes a parent stop scrolling, click, and convert
  • Build systems that turn insights into consistent creative wins
  • Own the full performance creative lifecycle—from insights to results analysis
  • Improve creative hit rate and build a testing engine for learning
  • Define creative exploration, iteration, retirement with Growth partners
  • Set creative priorities ensuring focus on highest-impact angles
  • Provide specific, data-informed, and detail-oriented feedback
  • Analyze Meta and TikTok performance data for patterns and fatigue
  • Craft hook iterations and directing UGC creators
  • Develop differentiated strategies across parent motivations
  • Design testing roadmaps, automations, asset tracking, and feedback loops
  • Raise the bar by challenging team and partner agencies

Requirements

  • 3–5+ years of experience leading performance creative for paid acquisition across major platforms (Meta, TikTok, Google, YouTube, etc.)
  • Proven track record of turning audience insights and performance data into high-performing creatives at scale
  • Experience running structured testing frameworks and improving creative hit rate over time
  • Ability to prioritize ruthlessly: you focus on the few creative bets and iterations most likely to win. You’ve killed creatives you liked because the data didn’t support it.
  • Deep fluency in performance metrics—CTR, CVR, CPC, CPA, ROAS—and the ability to connect them back to creative decisions
  • Strong creative judgment. You understand hooks, formats, and pacing that stop the scroll and convert.
  • Curious and resourceful—you actively mine organic content, comments, reviews, competitor ads, and user conversations for new angles
  • Excited to adopt AI and automation to improve efficiency and output (not AI slop)
  • Excellent written and verbal communication skills in English (as a remote company, we value clear and concise communication across all departments)
  • Approaches problem-solving proactively with strong decision-making skills
Benefits
  • Competitive salary commensurate with experience
  • Fully-vested 401k with matching contributions
  • Annual cash profit sharing
  • Medical and dental benefits
  • Flexible office hours
  • Ongoing education assistance
  • Flexible PTO
  • Remote office hardware reimbursement
  • Company-owned laptop
  • Monthly meal adventure
  • Annual company retreat
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance creativepaid acquisitiontesting frameworksperformance metricsCTRCVRCPCCPAROAScreative iteration
Soft Skills
creative judgmentproblem-solvingdecision-makingcommunicationcuriosityresourcefulnessprioritizationdata-informed feedbackdetail-orientedcollaboration