Teaching.com

Lifecycle Marketing Manager

Teaching.com

full-time

Posted on:

Location Type: Remote

Location: California • United States

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About the role

  • Own the strategy and implementation of features on products like Typing.com, Reading.com, and Nitro Type
  • Manage the full email lifecycle across multiple products and drive activation, engagement, and retention
  • Map user journeys, identify high-impact moments, write and design emails, analyze data, and iterate for continuous improvement
  • Extend communications playbooks to other channels like push notifications once email strategies are established
  • Work hands-on in a full-stack lifecycle marketing role, not just on high-level strategy execution

Requirements

  • 4+ years of hands-on lifecycle or CRM marketing experience, ideally in a product-led or freemium environment
  • Expertise with AI tools that enable copywriting, email design and data analysis
  • Proven track record designing, deploying, and optimizing email programs that move user behavior metrics (activation, retention, conversion)
  • Strong working knowledge of at least one ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Sendgrid)
  • Serious data capabilities—able to pull insights, define KPIs, run A/B tests, and let results drive decisions
  • Can write clear, engaging copy and have a feel for layout and design (you don't need to be a designer, but you need good taste)
  • Experience mapping user journeys and identifying lifecycle touchpoints across multiple products or user segments
  • Flexible, well-organized, and experienced working in a fast-paced small company environment
  • Exceptional communication skills, particularly written (as a remote company, we heavily emphasize written communication across all departments)
  • A proactive approach to problem-solving with strong decision-making skills
  • A positive attitude and entrepreneurial spirit
Benefits
  • Competitive salary
  • Unlimited paid time off
  • Company-owned laptop
  • Remote office stipend
  • Flexible office hours
  • Ongoing education assistance
  • Annual company retreat
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingCRM marketingemail designdata analysisA/B testingcopywritinguser journey mappingemail program optimizationKPI definitionuser behavior metrics
Soft Skills
communication skillsproblem-solvingdecision-makingorganizational skillsflexibilityentrepreneurial spiritproactivityengagementretentionactivation