TD

Senior Group Manager, Consumer Lending Acquisition Marketing Planning

TD

full-time

Posted on:

Location Type: Hybrid

Location: Mount Laurel • New Jersey, New York • 🇺🇸 United States

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Salary

💰 $110,760 - $178,880 per year

Job Level

Senior

About the role

  • Lead a high performing team supporting multi-complex portfolios for Marketing strategy planning and annual portfolio planning
  • Develop and execute acquisition marketing strategy for consumer lending portfolios (residential lending, credit card, personal loan)
  • Act as a key contributor influencing business operational, customer experience, product, and risk decisions related to acquisition
  • Provide people management: hiring, feedback, performance reviews, coaching and developing employees
  • Oversee and lead complex portfolio campaigns and marketing execution; approve campaigns and ensure governance and stakeholder approvals
  • Act as strategic partner to leadership on portfolio management and financials; forecast, identify efficiencies and opportunities
  • Facilitate strategic discussions and provide thought leadership to executive audiences (roadmaps, frameworks, short-to-long term goals)
  • Set operational team direction and collaborate to execute common goals; focus on 12+ month planning
  • Manage budgets, revenue and expenditures; execute annual business plan and meet business objectives
  • Build and protect the brand; apply Brand House to marketing and customer experience
  • Monitor effectiveness of strategies, programs, and practices; recommend improvements and process changes
  • Ensure compliance with risk management, regulatory requirements and Bank Code of Conduct
  • Recruit, develop and foster a cohesive, diverse team and act as brand ambassador for the business area

Requirements

  • Undergraduate degree or relevant professional certifications, designations, or equivalent required
  • 10+ years relevant experience
  • Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
  • Knowledge of current and emerging competitor and market trends
  • Knowledge of risk management environment, standards and regulations
  • Ability to contribute to strategic direction of the function and provide advice to senior leadership
  • Ability to forecast initiatives and demand to develop annual strategic plan
  • Skill in managing budgets, P&L and resource allocation
  • Advanced ability to lead, plan, implement and evaluate program/project activities
  • Skill in talent development and performance management
  • Ability to exercise sound judgement, negotiation, problem-solving and communication skills
  • Ability to work collaboratively and build relationships across teams and functions
  • Skill in using analytical software tools, data analysis methods and reporting techniques
  • Skill in using computer applications including MS Office
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines
  • Ability to work successfully as a member of a team and independently
  • Ability to handle confidential information with discretion
  • Preferred: Credit card industry expertise
  • Preferred: Understanding of MarTech, triggers, and journeys as well as data ecosystems to drive scale
  • Preferred: Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
  • People management experience (hiring, performance management, coaching, development)
Benefits
  • Base pay and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards)
  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
  • Banking benefits and discounts
  • Career development and training programs
  • Regular leadership and development conversations, mentorship and training programs
  • Online learning platform access
  • Reward and recognition programs
  • Training & Onboarding sessions
  • Competitive benefits plan

ATS Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyacquisition marketingbudget managementP&L managementdata analysisprogram/project managementperformance managementrisk managementstrategic planningconsulting principles
Soft skills
leadershipcommunicationnegotiationproblem-solvingcollaborationtalent developmentjudgmentrelationship buildingcoachingorganizational skills
Certifications
undergraduate degreeprofessional certifications
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