Senior Lifecycle Marketing Manager
Maven Clinic
Maven
Senior Group Manager, Marketing Planning – Wealth
TD
full-time
Posted on:
Location Type: Hybrid
Location: Mount Laurel • New Jersey, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $110,760 - $178,880 per year
Job Level
Senior
About the role
- Develop and manage marketing strategies for customer acquisition and account management of wealth and TD Premier clients
- Lead a high performing team supporting multi-complex portfolios on the development and execution of Marketing strategy planning, annual portfolio planning
- Act as a key contributor in influencing business operational decisions
- Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions
- Oversees and leads a large and/or highly complex and diverse portfolio for an area of significant complexity, scope or risk
- Leadership and approval of campaigns and oversight of marketing execution for all projects within portfolio
- Acts as a strategic partner to leadership team on the management of the portfolio and financials
- Facilitates key strategic discussions and provides thought leadership to executive audience
- Focuses on longer-range planning for functional area (e.g. 12 months or greater)
Requirements
- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 10+ years relevant experience
- Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to contribute to strategic direction of the function and provide advice to senior leadership
- Ability to forecast initiatives and demand in order to develop annual strategic plan
- Skill in managing budgets, P&L and resource allocation
- Advanced ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives
- Skill in talent development and performance management
- Ability to exercise sound judgement in making decisions
- Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
- Ability to work collaboratively and build relationships across teams and functions
- Skill in using analytical software tools, data analysis methods and reporting techniques
- Skill in using computer applications including MS Office
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Ability to work successfully as a member of a team and independently
- Ability handle confidential information with discretion.
Benefits
- Health and well-being benefits
- Savings and retirement programs
- Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
- Banking benefits and discounts
- Career development and reward and recognition programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing strategy developmentaccount managementbudget managementP&L managementresource allocationdata analysisprogram/project managementrisk managementstrategic planningtalent development
Soft skills
leadershipcommunicationnegotiationproblem-solvingcollaborationinfluencejudgmentrelationship buildingperformance managementorganizational skills
Certifications
undergraduate degreeprofessional certifications
