Marketing

• Day-to-day management of creator marketing strategy and execution for a major national retail client, from planning through launch and wrap.
• Drive ongoing ideation and campaign development tied to major moments, product launches, and seasonal activations.
• Infuse creator strategy into broader integrated marketing efforts, collaborating closely with PR, creative, paid media, and external partners.
• Build and manage robust creator plans and budgets, with a focus on ROI and quality engagement.
• Develop and maintain strong relationships with creators, managers, and talent agents across all tiers.
• Manage multiple workstreams with an eye toward quality, timeliness, and stakeholder satisfaction.
• Serve as key client point of contact for workstreams, representing the team’s work with professionalism and strategic insight.
• Manage and mentor junior team members, fostering creative thinking and professional development.

Senior Manager, Creator Marketing

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Integrated Marketing Associate