Tata Harper Skincare

Direct-To-Consumer eCommerce Manager

Tata Harper Skincare

full-time

Posted on:

Location Type: Remote

Location: Vermont • United States

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Tech Stack

Magento

About the role

  • Manage all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site
  • Develop and scale DTC promotional and CRM programs to maximize eCommerce revenue
  • Gain qualified traffic via digital marketing and ensure an optimized website user experience
  • Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute all CRM initiatives
  • Manage & execute all promotional campaigns for the US and International websites
  • Monitor and track promotional calendars, set up and test promotions, generate daily and weekly performance reports
  • Oversee ongoing development, execution, and management of CRM retention programs
  • Lead all aspects of the Loyalty Program & Subscription Program
  • Conduct ongoing competitive and benchmark analyses
  • Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives
  • Facilitate communications amongst cross-functional team members responsible for CRM campaigns
  • Identify, analyze, and report on program performance and customer trends/patterns
  • Provide status updates on eCommerce projects to key stakeholders and management team
  • Analyze and report on daily ecommerce business KPIs
  • Develop insights based on customer data and KPIs, recommend adjustments to future strategies

Requirements

  • BA degree or equivalent required
  • Minimum of 3 years of eCommerce experience in a similar role, including site merchandising, CRM, and/or operations
  • Must possess both quantitative analytical skills and qualitative and creative skills
  • Well-organized and strong attention to quality and detail
  • Strong project management skills in managing process and people cross-functionally with internal teams and third-party vendors
  • Action-oriented with strong follow-through and prioritization skills to manage and complete multiple projects simultaneously in line with business objectives and within time constraints
  • Must have the ability to work with a rapidly growing business and thrive in a high pace and entrepreneurial environment
  • Exceptional verbal and reporting presentation abilities
  • Experience with eCommerce platforms, such as Shopify, Magento, or Salesforce Demand, is required
  • Experience with analytics and reporting tools, such as Google Analytics and other web analytic tools, is a plus
  • Passion for the beauty industry ––beauty, skincare or wellness industry knowledge and experience is a plus.
Benefits
  • Employees can work remotely
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
eCommerceCRMsite merchandisingpromotional campaignscustomer loyalty strategiessubscription strategiesdata analysisKPI analysiscompetitive analysisbenchmark analysis
Soft Skills
quantitative analytical skillsqualitative skillsattention to detailproject managementorganizational skillsaction-orientedprioritization skillscommunication skillspresentation skillscross-functional collaboration
Certifications
BA degree