Tata Harper Skincare

Ecommerce

• Manage all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site
• Develop and scale DTC promotional and CRM programs to maximize eCommerce revenue
• Gain qualified traffic via digital marketing and ensure an optimized website user experience
• Work with senior management team to develop Direct-to-Consumer / eCommerce operational strategy & execute all CRM initiatives
• Manage & execute all promotional campaigns for the US and International websites
• Monitor and track promotional calendars, set up and test promotions, generate daily and weekly performance reports
• Oversee ongoing development, execution, and management of CRM retention programs
• Lead all aspects of the Loyalty Program & Subscription Program
• Conduct ongoing competitive and benchmark analyses
• Develop, manage and scale existing and new customer loyalty and subscription strategies and initiatives
• Facilitate communications amongst cross-functional team members responsible for CRM campaigns
• Identify, analyze, and report on program performance and customer trends/patterns
• Provide status updates on eCommerce projects to key stakeholders and management team
• Analyze and report on daily ecommerce business KPIs
• Develop insights based on customer data and KPIs, recommend adjustments to future strategies

Direct-To-Consumer eCommerce Manager