Brand Marketing Manager
Nestle
Brand Manager
Tata Consumer Products
full-time
Posted on:
Location Type: Hybrid
Location: Woodcliff Lake • New Jersey • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $168,000 per year
Job Level
Mid-LevelSenior
About the role
- Analyze portfolio performance by segment, variant, size, and channel
- Assess Eight O’Clock’s presence in e-commerce
- Support the rollout of our new brand positioning across touchpoints
- Build a robust activation calendar leveraging culturally and seasonally relevant moments
- Collaborate with our strategic partner, Keurig, for co-marketing initiatives
- Monitor monthly financial performance and ensure marketing expenditures are in line with budgeted plans
- Manage product and packaging innovation in partnership with cross-functional teams
- Coordinate with consumer insights manager to deliver insights that drive growth
Requirements
- Minimum 4 years of marketing US CPG experience
- Strong business acumen and analytical skills
- Experience with syndicated data tools (Nielsen, IRI/Circana)
- Experience managing external agency partners
- Undergrad required
- Entrepreneurial and solution-oriented mindset
- Good understanding of the retail landscape
- Skilled at extracting actionable insights from consumer, shopper, and market data
- Effective communicator with the ability to manage and influence cross-functional teams
- Familiarity with the consumer goods industry
Benefits
- Retirement plan
- Private health coverage
- Access to Employee Assistance Programs (EAP)
- Leave entitlements
- Special TCP discounts
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
portfolio performance analysise-commerce assessmentactivation calendar developmentfinancial performance monitoringproduct innovation managementpackaging innovation managementdata analysissyndicated data toolsconsumer insights extraction
Soft skills
business acumenanalytical skillsentrepreneurial mindsetsolution-oriented mindseteffective communicationinfluencing skillscollaborationcross-functional team management
Certifications
undergraduate degree