
Product Marketing
TASC
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • New York • United States
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About the role
- Conduct regular competitive analysis and customer research as an input into refined positioning; ensure alignment with market trends and needs.
- Support the execution of tier 1 and tier 2 product launches and campaigns, and development of use case playbooks for the portfolio.
- Collaborate with integrated marketing, customer marketing, field marketing, partner marketing, and digital marketing on product launch and use campaigns.
- Review materials created by other marketing teams.
- Manage and maintain product portfolio information about priority products in the shared inventory on Monday.com.
- Create advanced sales enablement assets to reflect use case messaging for our sellers.
- Participates and facilitates meetings with stakeholders, providing marketing updates.
Requirements
- Proven experience in product marketing, preferably in a B2B martech environment, Personalization SaaS a plus.
- Experience working with cross-functional teams, including product, sales, and regional marketing teams.
- Experience creating basic creative content across channels including presentations, sales materials, digital, videos.
- Experience delivering presentations to internal or external stakeholders.
- Able to lead, plan and manage a project/initiative to achieve its set goals and deliverables within a defined timeline and budget.
Benefits
- insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- flexible spending account and health savings account
- paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
- 80 hours of Paid Sick and Safe Time
- 25 days of vacation time and 5 personal days, pro-rated based on date of hire
- 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- deferred compensation for eligible roles
- fitness reimbursement or on-site fitness facilities
- eligibility for tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingcompetitive analysiscustomer researchsales enablementcreative content creationpresentation skillsproject management
Soft Skills
collaborationcommunicationleadershipplanningorganization