Tarte Cosmetics

Manager

• Collaborate with KAM team on retailer business development
• Partner with retailer partners to proactively brainstorm and develop 360-degree retailer programs to promote sell-through of new launches and core categories; continuous partnership across internal and external cross-functional teams
• Liaise directly with account partners and trade marketing team to execute all day-to-day marketing activities related to in store and online businesses
• Develop and manage the customer partnership through strong relationship and communication, status and strategy meetings as needed, administrative task completion as required by the account, identification of business opportunities through long term strategic planning and continuous feedback and results reporting back to teams, manage meeting follow ups thru to completion
• Oversee execution and manage deadlines and due dates of retailer assets, promotions, merchandising, and promotional calendar for timely delivery to key accounts
• Represent and advocate retailer needs with internal cross-functional partners in marketing, social media, planning, product development and education
• Drive sell-in of new launches, track timing of stock and analyze business performance by account on a weekly basis proposing recommendations to drive retail sales
• Manage seasonal retail product assortments and updates for core, limited life and digital. Manage assortment file and tracker.
• Manage retailer merchandising updates, timelines and deadlines. Analyze sales for merchandising changes/update recommendations, partner with merchandising on seasonal updates and manage merch reference file. Communicate changes for internal/external assortment updates.
• Manage execution of digital marketing programs with retailer and track ROI
• Manage and maintain internal seasonal side by side trackers and calendars for activations, promotions, exposures in store and online
• Measure/manage ROI for instore/online marketing opportunities
• Manages promotional post-analysis by promotion/account for success rate, sell-in/sell-through and key learnings
• Monitor coop and return/MD spend budget
• Management of all retailer photo comps, images and provide internal calendar for timely delivery to retailer
• Partner with planning, marketing and operations team on product forecasting and allocation
• Analyze and communicate door level inventory with retailer planner to resolve out of stock issues
• Provide WTD/MTD/YTD business analysis for each account; build sales reports (new launch trackers, mix of business, store and online specific) and analyze for business opportunities
• Complete detailed reporting for senior management team
• Develop and perform competitive research and administrative tasks as needed
• Collaborate with cross functional teams for seasonal updates, events, promotions, retailer meetings
• Prepare and manage all retailer market and planning meetings with ED
• Manage 1 direct reports, defining work goals and personal development plan as well as providing ongoing feedback

Manager, Key Accounts

Marketing

• Support trade marketing team for all needs of domestic & international markets.
• Key owner of the project management & delivery of all retail PDP content, copy & videos to ensure delivery dates are met.
• Partner with marketing & digital teams to assist in the planning & management of new assets & updates including any retail-specific needs to brief, setup & execute.
• Liaise with key account partners to execute all day-to-day marketing activities related to in-store & online businesses.
• Represent & advocate retailer needs with internal cross-functional partners in marketing, social media, asset development & education.
• Project manage retailer creative requests & delivery including event materials, digital campaign ads, social content & education requests.
• Maintain content & social trackers, deadlines documents, promotional & launch calendars.
• Assist in planning & execution of retailer events and tradeshows (i.e. Sephoria or Ulta FLC).
• Work with key account partners and marketing to proactively brainstorm and develop 360 degree retailer programs that promote sell-through of new launches and continuous partnership across internal and external cross-functional teams.
• Stay informed about emerging industry trends & competitors’ strategies, maintain competitive research documents, & perform administrative tasks as needed.

Senior Trade Marketing Coordinator

Influencer Marketing

• Manage and optimize tarte’s affiliate programs across TikTok Shop, tarte.com, Amazon, and key affiliate platforms (including ShopMy and LTK)
• Oversee creator onboarding, ongoing communication, and relationship management across all affiliate channels
• Execute affiliate activations tied to product launches, promotions, seasonal moments, and tentpole events, including commission boosts and creator contests
• Track and analyze creator performance (GMV, sales, traffic, ROI) to identify top performers, growth opportunities, and optimization strategies
• Monitor TikTok trends, sounds, and content formats to inform creator briefs, outreach, and activation strategies
• Manage affiliate operations including link and code creation, attribution accuracy, creator tracking, and commission eligibility
• Coordinate affiliate gifting and product sampling, including order placement, tracking, and follow-ups
• Maintain organized creator and affiliate documentation, including contact info, platform participation, links, codes, gifting history, and performance notes
• Pull and deliver weekly and monthly performance reporting with clear insights and recommendations
• Identify and scale high-performing and emerging creators across platforms, including Amazon-first and TikTok Shop–native creators
• Stay current on affiliate platform updates, best practices, and new opportunities to support program growth
• Support the Senior Influencer Marketing Manager & VP of Digital Marketing with execution, reporting, and ongoing program optimization

Manager, Key Accounts

Senior Trade Marketing Coordinator

Influencer Affiliate Manager